1242- Oakley

It's how Oakley stuff is getting worse in 1242 ways every year.

o shit

12 riders 42 minutes. I actually have no clue if thats right but I remember hearing it a few year ago. I see 12:42 on clocks twice a day. Its fuckin weird how often I see it.

Oakley, Inc., a sport and lifestyle brand of Foothill Ranch, Calif., and VAS Entertainment of San Luis Obispo, California have partnered to release and distribute Push Process, Oakley's first wakeboard film in their ongoing 1242 Productions action sports film series. 

Push Process is the fourth film to be released from 1242 Productions. Prior films include the snowboard film The Community Project (2005), the surf film Separate Volume (2006) and the skate film Our Life (2006). The Push Process partnership with VAS marks the first direct collaborative distribution partnership Oakley has entered into that will involve both international DVD distribution, as well as digital and television distribution.

"The 1242 Productions series has been incredibly successful in helping Oakley connect with action sports movie fans and in branding our products across various sports categories,” said Oakley Sports Marketing Manager and Executive Producer Matty Swanson. “We are excited to have a partner in VAS who excels in distribution across all media delivery platforms".

Directed by acclaimed filmmaker Justin Stephens and shot exclusively in HD, Push Process exhibits some of the most progressive riding ever documented in the industry. The film takes viewers on quest from Australia to Minnesota, the Amazon to Canada, and beyond.

“‘Push Process has become more than a video project, said long time wakeboard film maker Justin Stephens. “It has become a realization of what we can all accomplish together as a team, a crew, and a family. See what we saw, feel what we felt, then grab your people and go ride!”

The film highlights Oakley athletes Keith Lyman, Aaron Rathy, Andrew Adkison, Amber Wing, George Daniels, Danny Hampson, Dallas Friday, Jack Blodgett, and many more.

Equally excited is VAS Entertainment, the acknowledged industry leader in sports media distribution since 1988. "2007 has been an amazing year for VAS,” said Dan Strickland, Vice President of Studio. “We are excited to partner with Oakley and Justin Stephens to distribute Push Process. All of us believe this film will be the benchmark all other wakeboard films are measured against for years to come.”

^yea

Thanks

What!? i just read that whole thing and missed the part that explained where the numbers 1242 came from?

its just the name of oakleys "action sports series"

session 1242 is sick.  i don't know about the other oakley 1242 shenanigans

right but there IS a meaning... i found it on their site once, but since i'm kinda taking a break from packing my shit to move home from college, now isn't the best time for me to go looking for that definition again...

yea i have to say sessions 1242 was the best ski vid but i have no idea about the other ones

FOOTHILL RANCH, Calif., Oct. 11, 2005 (PRIMEZONE) -- Oakley, Inc. today announced the creation of 1242 Productions, Inc., a film production company focused on promoting awareness of its core board sports market and world-class athletes. 1242 Productions' first release, "The Community Project", is a snowboarding film that takes the viewer on an action-packed adventure through many of the world's best snowboarding locations.

"Our surf, skate and snow athletes continue to push the creative and physical envelopes of their sports. 1242 Productions gives us the ability to provide a unique visual platform to showcase these athletes in their respective core sports," said Pat McIlvain, Oakley Global Sports Marketing Director. "The Community Project, the first of expected three films, is a group effort highlighting the lifestyle and diverse locations of snowboarding. If the premiere held last month at our headquarters, which drew more than 2,500 people, is any indication of interest, I think we've nailed it."

The film features some of the world's top snowboarders including: Travis Rice, JJ Thomas, Zach Leach, Tyler Lepore, Terje Haakonsen, Bryan Iguchi, Andy Finch, Kyle Clancy, Eero Ettala and Shaun White on location in New Zealand, Japan, Jackson Hole, Alaska and Whistler/Blackcomb among others. Shot on Super 16mm film, the production team includes Rich Goodwin, a veteran cinematographer with more than nine years experience in snowboard filmmaking, accomplished editor and cinematographer Curt Morgan, and Circe Wallace and Travis Rice serving as producers. The film's major sponsors are Oakley and Red Bull.

"The Community Project" will be sold by Oakley retailers, Ally distribution, Champion Visions, Method Media, and Platinum distribution with a manufacturer's suggested retail price of $29.95. "The Community Project" is currently showing at select theatres and colleges as well as being available for purchase at core, specialty retailers nationwide. A world premiere tour is also currently underway; for more information on dates, details and to view clips, please visit www.oakley.com/tcp and www.community-project.com.

That still doesn't answer the question. Plus session 1242 came out before the production company.

Yea, that's just all I can find on it at the moment.

it was answered in the first reply....

Oakley is getting better and better!  If you have seen next years stuff you would understand!

i'll admit some stuff is still decent and i still have some oakley stuff, but new colors doesnt mean better. Bring back some oakley uniform 2.0 in smoke and some red delta pants and thats a solid oakley getup

Also, if Oakley was so bad why are some of the biggest names in snow sports rocking it?  Why are F-1 car racers rocking it?  Why are people in the Military using Oakley gear? 

Band wagon?

Are you really that stupid?

well if tanner hall and simon dumont wear oakley it MUST be good.

not.

Im sure every company has it's pros and cons.

bhahahahah i lol'ed soo hard

I mean Bush isn't smart enough to get quality gear for the gov't?


Just all speculation though

So, what is "quality gear" to you?  Like I said, there are pros and cons to every company in Corporate America.  To some Oakley is the best, to some maybe Burton or The North Face is good. 

I have bought Oakley since they made that ugly green and black one about four or five years ago.  The only thing that I have about Oakley is that it seems like they use cheap zippers.  I am not saying there the best company in the world, I am just saying to me they are.  That's all.

I actually have a full oakley setup. I like them. All i am saying is that there is a noticeable decline in the quality of the gear over the years. they still make quality gear, but it isn't what it used to be. That is all.