Denver lands biggest multi-year convention in its history
DENVER - On Monday, Governor Bill Ritter joined Mayor John Hickenlooper in welcoming a convention to Denver that's expected to add $30 million annually to the area.
"It's no secret that Colorado is regarded around the world as the snow sports capital of America, so it is a great natural fit for us to host the premiere snow sports industry trade show," Ritter stated in a press release. "This event will bring great economic benefit to Denver, and it will also generate tremendous interest in snow sports in general, boosting winter tourism throughout Colorado."
The tourism industry is expecting the tradeshow will pump $30 million into the area annually for the next decade.
"This will be one of the largest conventions held in Denver every year and even better, it comes in January, traditionally the slowest month of the year," stated Convention Bureau President & CEO Richard Scharf, in a press release.
"The ten year agreement makes this the largest convention booking in Denver's history. With the growth that is expected in the show, SIA SnowSports Trade Show delegates will spend more money in Denver over the next decade than the original $350 million cost of expanding the Colorado Convention Center," Scharf said.
The tradeshow will come to Denver beginning in 2010.
The Snowsports Industries of America Conference and Tradeshow is an annual convention that attracts about 20,000 ski and snow sport retailers and manufacturers. It includes shows and exhibits which include brands ranging from Burton to Nike.
For the past 35 years, Las Vegas has been the home for the tradeshow. According Las Vegas tourism leaders, the tradeshow this year had an economic impact of more than $25 million.
The '08 convention will take place in Las Vegas from January 28 through February 1.
According to Scharf, Denver has been trying to book the show for the past four years, but it wasn't until the Colorado Convention Center was expanded in 2004 that it became capable of hosting the event.
That, along with the new Hyatt Regency and other hotel development, Scharf says Denver was able to put together a very attractive package.
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