it's all about customer service to me. i'm loyal to the folks who treat me like a pro even though i suck ass. i'm partial to salomon skis, rossi bindings, and salomon boots for freeriding and technica boots for racing. i like killer loop shades and clothing from westbeach, ezekiel, ripzone, sms, and many others.
but in the end it's all about what YOU like....
'dude i hate my cell phone, i'm gonna throw it down the hill'
'ya, then we can jib it!'