LINE IS FINE

this didnt need its own thread, but true none the less

if anything line will do better and make better products finally

i just hope line keeps its name

they will

they will now be called dotted line.

has anyone thought that the acquisition of Line may be bad news for the current k2 freeride setup (seths, Pes Fuji etc...)

Makes sense to acquire a freeride specific company to look after all your newschool skis because they can do it better (and cheaper) than you can

no dude, seths and fujis are different from anything line has to offer.

it wont do anything for k2 but give them more money

what about motherships and invaders?

yeh i think this will be better for line

jea
i sorta doubted when people sai that line was going out of business..but with the problem with the invaders..i see why line would do this

Really??!?! HOW?

Seths - Prophet 100 & Mo-ships
PEs - Chronics
Fujis - Invaders

I know they're not exactly the same physically but the position they occupy within the minds of customers means that if K2 were to sell BOTH the current factory team and Line range that there will be some canibalisation of sales hence a massive wastage of time, effort and not to mention MONEY

Line was acquired by K2 because they believe that by doing so they could make more money - doesnt make sense to market and operate the two brands (Factory team range & Line) concurrently (like it is now)

motherships arent made anymore, invaders and fujatives are quite different

i can't comment on the prophet 100 because i've never skied them, but the motherships arent made anymore, and didnt ski anything like the seths do. the PE and chronic also ski nothing alike at all. PEs are an 85 waist all mtn ski, whereas chronics are an 80 waist, progressive mounted stiff park ski that handle is mediocre at best out of the park. the invaders and fujatives are both park specific, but ski nothing alike. center mount a fujative and you'll have a hard time skiing a groomer with it, whereas you'd be fine on the invader since it is meant to be centered.

k2 owning line is not really going to change anything ski-wise. if you look at volkl, k2 hasnt borrowed anything technology-wise from them since their acquisition, except for the use of marker bindings, and even then, the binding systems are still different. the way i see it going is k2 will be able to fund the retooling of the reactor binding and bring that project back to life, possibly with the help of marker (k2 owns them too) and blowing everyone else out of the water once they get it all sorted out.