What is Armada?

Armada is much more than a ski company. Armada is a landmark in the progression of our sport. Where would snowboarding be without sims or burton, the athlete owned and driven companies. What made snowboarding succeed? The fact that it was driven purely by it's athletes. Who could be more in touch with the market than the people who actually partake in the sport? It's simple logic.

Armada is without a doubt the first of a list that is surely to expand exponentially. 4 front will be the next. The success of armada changes things so drastically and in so many ways I cannot even begin to touch on all of them in one sitting. For one thing, the athletes may be taking some slight sacrafice for the very current momement but in one or two more years things will be very very different. Everyone's salary will expand, because it will have to. Finally the athletes will someday be rewarded for the large amount of wealth they generate for a company that they represent.

Although it may seem to the contrary, professional skiers aren't driving benz' and aren't flossin platinum chains (sterling silver at best). The VERY top proffessionals are living fairly solidly but things get put into perspective when you compare a skiers salary to a snowboarders. I personally know for a fact that some of the rookie salaries in snowboarding are as much as some of your favourite top pros. A few more years and the revolution will keep pushing and companies like armada simply speed that proccess.

And here we all are, with front row seats to the best show ever, skiing.
_________________________________________________________

Did you know the pen is stronger than the knife. And did you know that they can kill you once but they cant kill you twice. Did you know destruction of the flesh is not the ending of life, fear not of the anti christ. Did you know that I exist before the earth and did you know my eyes are windows to the world...Your body is just a vehicle transporting the soul, it whats inside the vehicle is beauty to behold...It was written up in the book of life.