Adidas did own salomon
Amer buys Salomon in £328m deal
By Ingrid Mansell
SALOMON, the ski and snowboard equipment division of adidas-Salomon, was yesterday sold for €485 million (£329 million) to Amer, the Finnish sports goods company.
The deal will create a company with annual sales of €1.7 billion and 6,800 employees, and will combine Salomon’s Mavic, Salomon, Arc’teryx, Cliché and Bonfire brands with Amer’s Wilson, Suunto, Atomic and Precor labels.
The sale, which must still be approved by regulators, comes weeks after Rossignol, the French ski maker, was sold to Quiksilver, the US surf and snowboard fashion group. Analysts said sporting goods companies were being forced to consolidate to avoid becoming too reliant on one sport.
Adidas-Salomon, which will go back to being called adidas, has been under pressure to sell the underperforming Salomon.
** note the last sentance, Underperforming salomon - ha **
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