News

The Kirk Scully Interview: Past, Present, & Future

by Bloom.
Sep 23rd 2015 - 21 comments

We brought Kirk onto our team as of this past season and are inspired by his drive to achieve and by his raw skiing ability as well. Here's some insight into his past, both far and near, what he was up to this past season, and what lies ahead for him.

The Mashed Potatoes Interview - Charlie Cultrara

by Bloom.
Oct 6th 2014 - 9 comments

We interviewed Charlie Cultrara, the man behind the Newschoolers animated series "Mashed Potatoes." Charlie has a knack for creating short, accurate, and humorous animations depicting the ski industry and its surrounding culture. We were inspired by Charlie's creativity and thus, we hired him to create advertisements for our summer 2014 campaign. Within this article is both an interview with Charlie and some of his work. Enjoy!

Brian Tonetti Season Recap

by Bloom.
May 28th 2014 - 13 comments

Athlete Brian Tonetti spent the winter skiing in Utah, while attending the University of Utah. Here is a recap of his season which was a good mix of park, urban, and BC skiing.

Bloom Outerwear Presents Kyle Coxworth

by Bloom.
May 21st 2014 - 7 comments

We spotted Kyle last year while browsing the video section of NS. We were impressed by Kyle's laid-back, unconventional style. We are proud to present his season edit with an accompanying interview.

Skiing and Music featuring Jake Doan

by Bloom.
Apr 23rd 2014 - 6 comments

Athlete Jake Doan recently teamed up with Matt Mileski to create a ski edit at Brighton Resort. Unlike your typical park edit, Matt's edit is to original music created by Jake. We caught up with Jake recently and talked about his ski season this year and the creative parallels existing between music and skiing.

Bloom Outerwear Presents Matt Heffernan

by Bloom.
Sep 16th 2013 - 5 comments

Heff spent this past summer out at Mt. Hood. Heff had a bad leg break last fall. Its good to see him coming back strong going into next year. We are pumped to keep working with Heff, kids got some talent. Big thanks to Oliver Hoblitzelle for putting together Heff's edit.

Bloom Outerwear Presents Jake Doan

by Bloom.
Aug 4th 2013 - 5 comments

Jake Doan has been skiing with us since we began in June of 2011. Jake is a very fun skier to watch. He's got a creative style that is refreshing to see. We are excited to have Jake on board with us again this year. He will be working with our other Utah based athletes and media contributors to show more of his talent.

Athlete Perspectives: Kevin Frank

by Bloom.
May 23rd 2013 - 3 comments

Get to know Kevin Frank a bit better. Kevin is one of our athletes who is based out of Calgary. This past winter he traveled, skied, and filmed around Canadian resorts with a group of friends. Check out Mega Trip: BC for a look at Kevin's 2012/2013 season.

Athlete Perspectives: Ethan Swadburg

by Bloom.
Apr 29th 2013 - 7 comments

Ethan is the youngest and one of the most talented riders on the Bloom team. Here is a recent edit of his from Keystone this past spring. Keep on the lookout for this kid in the future.