i don't really have a direct point to make here but just want to drop in that so much of skiing is about exclusivity - crews, events, apparel. it doesn't have to be viewed as a bad thing - being exclusive means having autonomy, creative control, individuality, and independence. those are all really important when developing any thing, they let the creator(s) have a place to put their signature, their style into it. events like WCS, kimbo, etc. are sites of the strongest progression in our sport, yet they are also some of the most exclusive parts of it.

i'm not even trying to say brands who have inclusive initiatives are more wholesome or core or anything. not really trying to make any point. just sort of an observation that your original post made me think of and maybe it would add to the discussion.

Hell yea dude!

Inclusive events in central locations - parking lot pizza parties, jam sessions, a hike up into the woods to hit a booter and cook hot dogs. Keep it simple and loose but make sure it's easy for folks to know where n when.

Team videos!

Giving kids w/o a voice a platform - like that urban trip you did with the kids from scandi, that was epic. You could make it simpler though too (for your owns sake haha). Do what the berrics does, just share randos that are doing rad shit and having fun.

idk, just some random thoughts!

Been thinking a lot recently about how I'd like to see the industry and skiing in general become more accessible. Freeskiing is miles ahead of the rest of the industry in this regard just because of how unstructured it is, plus how cool it seems to younger kids. I think it's time that we start trying to really create new skiers instead of converting them from racing or moguls, because tbh the rest of the industry is kind of doing a shit job at it. Seems to me a lot of the focus is on making the experience for the first time skier better at the resort, but that's skipping over the important step of actually getting them to go there in the first place.

There's so many things to improve, from trying to get better parks for small cheaper ski hills (something which I've been trying to work on in my area recently) to making content that is both dope and entices people to try skiing out and show how fun it is regardless of the setting. The ski industry model is broken, so to me the most any brand can do is support efforts to change it. Maybe that way in the future when someone thinks skiing instead of thinking about $100 lift tickets and expensive gear, they think of something closer to skating, surfing, or biking where they can get decent gear used and have a good time. I don't think were too far off but to many people in charge are clinging on to the old way of doing things which has been in decline since the 90s

things I'm into:

- rail jams at small community ski hills, tours like TAFT and Inspired Demo tour

- the way ON3P has been doing their movies. Giving directors a lot of creative freedom, but switching directors for different projects. Keeps it fresh - knowing when to outsource is def a good thing

- pro model products. gives the consumer a way to support a specific skier they like

- I would love to see healthy eating and living habits promoted more in the community. the lodge is filled with fried food, every big name skier is sponsored by an energy drink, and while binge drinking and getting blazed at the hill are both things I enjoy, I think that some people can get too deep into that life and that's not something that is always addressed in the community.

- the freestyle skiing community needs to create more space for people who aren't white dudes and I think brands can play a big role in that. Visibility is super important. I think a lot of non-white-dude people look at skiing and say "oh that's a white dude thing I can't do that" which just perpetuates it being a white dude thing. Every skier I know is stoked on ladies who shred and black and brown skiers so it really shouldn't be this way. so yeah, ads/content that feature women skiers and non-white skiers

Host Rail Jams that have nothing to do with usasa and give out prizes!!!!!!!!!!!!!!!!!!!!!.

Following

Video contests kinda like what the bunch did. Getting smaller creators out there and giving small prizes.

Paying ns coolest member 1000/month to be spent on nothing but drugs

**This post was edited on Jul 3rd 2020 at 2:46:27am

Rail jams for sure, more wtrp edits with different crews and perhaps letting some smaller crews make wtrp edits. Would also love to see an arsenic invitational haha

-DanWhat is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

1)TAFT was the most memorable thing a brand did, I don’t even fuck with lines skis but that aspect of reaching out and engaging with the community was one of the coolest things I’ve ever experienced.

2) brands with a sick team or original approach to things get me hyped. Road pavers like HG,Yoke, and ON3P

3) all content is good content, edits, interviews, blogs, vlogs, movies, rough cuts, etc. I’m here for it all.

4) if it’s a ski comp I’m there, idc what format. If it’s a ski movie premiere I’m there- idc what kind of movie. Any event that gathers the community I’ll be at just to see friends most of the time.

5) different kids like different things, I love the hesh vibes but other kids might prefer old school or new wave. I think a brand shouldn’t have to cater to everyone but should focus on doing its thing.

6) a good company has a good team.

7) I like insta for clips and shit but I will always prefer to watch actual edits. That being said insta is nice to see what the state of the scene is like.

More events to celebrate how fun skiing like kimbosessions, WCS, Orage Masters, etc.

I cannot remember what brand it was or what brands have done it before but I remember seeing some brands start to get involved with "learn to ride" programs for people who just simply cannot afford skiing (another issue that needs to be addressed). Ive seen it in other sports, but companies donating large amounts of gear to ski programs with limited funds, ski clubs, adaptive sport programs, learn to ride stuff, etc. Helping make skiing, along with skiers themselves, a lot more welcoming and inclusive to people who otherwise dont feel comfortable trying out the things we love so much. I think we got our high-performance and boutique brands figured out in skiing and skiers ourselves know what gear we like and are okay with paying for it, so why not make it more affordable to others who dont have the privilege or luxury

i like brands like ON3P for instance because i still feel like its a "for skiers by skiers" brand in a sense that the people running some of these awesome operations know exactly what day-to-day skiers want, are still in-tune with the roots of skiing and skiers who do it just for the pure love as well as work, but can also accommodate for the modern era that the ski industry is in, to continue to provide awesome products for skiers who need them. Their media production, along with other crews of homies making movies, is also another great sight to see. Their team movies honestly stand alone from others, its them and Faction imo that make the best team content. HG skis also.

Just have more fun with it. Stop trying to turn skiing into corny hardo-ness like golf.

I love when brands and different companies drops edits with their riders and produce dope content. for example the on3p edits, tc or all the edits armada and Jiberish was making back in the day. this makes you want to buy their stuff so they can keep on doing it. I also love when companies support underrated skiers who not necessarily compete or throwing triples, but are producing dope content (street parts for example).love what you are doing with arsenic tho. dope stuff + free content. Definitely one of my favorite brands out there !

-DanWhats up my friends,

What is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

Great skiing brands dont only look at talent, they try to reach everyone. Setting up competitions is great and all, but most people are willing to pay for clinics, training and camps. D-Structure understood this a long time ago. Their videopark competition was interesting; they did a couple of jams around the province and selected a group who had skill on an invite. Even though it was 100% d-structure riders, I found it was a sick idea.

ive grown tired of edits and the “check this out” clips. They dont captivate me as much. All that social media stuff is not something I use at all. Social media is a way to get exposure, but nothing else.

if there are clips and edits, I found telling a story is where the skiing media is at. Salomon freeski TV is a prime example of my point. They dont focus on the same shot and how “awesome” it is, they focus on the difficulties to surmount to get the shot.

Having a team of top riders is good, but a great editing team and cameramen is also really important.

Ive been competing and going from park/freestyle to big mountain freeride for about 15 years and I never had a brand that got me to buy their gear. Seems like there is no sense of community; your team is more important that the consumers that buy the gear. Your team must win every event and only your team gets exposure. Im still waiting for a brand to be inclusive.

Brands that I buy from create technical gear that is reliable and on sale. I dont have a lot of money to drop on fashion

-DanWhats up my friends,

I'm curious to find out what you like to see from brands. Running Arsenic for the last 10 years has been so fun. As I continue to grow and develop the brand I have more resources and opportunities to do dope shit with my talented group of friends. I have my own opinions about what I think will be the coolest things for Arsenic to do with and for the community. My perspective is limited tho. I'd love for you to share some things you like to see.

What is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

Obviously Im a very small dog when it comes down to what I can actually afford to do. Regardless I wanna learn more about what you like the most and what matters to you. At the end of the day, Its not like im over here rolling in corporate funding, but if I can use my platform to provide the community with more enjoyment then I'd better at least give it a shot.

As a kid at a smaller lesser know hill and not crazy big or rly good parks the homies have been more and more interested in filming and edits and that’s where we wanna go in skiing. I think that like others have said finding small crews or unknown skiers doing dope shit and making more wtrp would be dope

Team edits on handmade setups are fun to watch. Probably why I liked Magma so much. When you have snow cats and an entire park crew at your disposal, it seems often that people go to the "bigger the better" mentality, throwing every idea into what can become a hot mess. This isn't necessarily a bad thing if executed properly. DIY setups bring me to think about the hot toddy cabin or the setup Velourz had at the end of look on the bright side.

Hosting a night time rail jam would be sick, particularly at a mountain that doesn't offer night skiing. A lot of mountains leased from national forests aren't able to have night skiing, but can still get special permission for events, like when Waterville Valley hosted a night time big air for the north face park and pipe, or cease and desist at Loon.

support low income people and programs getting into the sport. @GilsonSkis did this through their support of a rad program the last few years that i dont remeber the name of, but i was impressed when i read the headline. I wish they got more shine for that. its time that freeskiing stepped up to be a leader in the snowsports world for bringing some flavor and access into the world. you wanna support freeskiing? support a project like ruby park in denver in your area. that lowers the barrier of entry to freeskiing to all. as always big love to @ArsenicAnywhere for bringing the conversation to the people

AngryGrampssupport low income people and programs getting into the sport. @GilsonSkis[/tag] did this through their support of a rad program the last few years that i dont remeber the name of, but i was impressed when i read the headline. I wish they got more shine for that. its time that freeskiing stepped up to be a leader in the snowsports world for bringing some flavor and access into the world. you wanna support freeskiing? support a project like ruby park in denver in your area. that lowers the barrier of entry to freeskiing to all. as always big love to @ArsenicAnywhere[/tag] for bringing the conversation to the people

Are you thinking of the Snow Pass promotion? This sounds like a pretty good program. I'd be interested to hear from any of the kids or families that received the products. Or just to hear how many actually completed the days on hill and got the free gear.

i think doing something like a weekly/biweekly video contest competition for undiscovered athletes would be pretty cool can only win once a season and cant be already sponsored ontop of things like rail jams

-DanWhats up my friends,

I'm curious to find out what you like to see from brands. Running Arsenic for the last 10 years has been so fun. As I continue to grow and develop the brand I have more resources and opportunities to do dope shit with my talented group of friends. I have my own opinions about what I think will be the coolest things for Arsenic to do with and for the community. My perspective is limited tho. I'd love for you to share some things you like to see.

What is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

Obviously Im a very small dog when it comes down to what I can actually afford to do. Regardless I wanna learn more about what you like the most and what matters to you. At the end of the day, Its not like im over here rolling in corporate funding, but if I can use my platform to provide the community with more enjoyment then I'd better at least give it a shot.

Any brand that has provided product or cash to help make an event happen gets big ups from me. Memorably, Board Butter Glide Wax sent a box full of product and merch for prizes at our annual park jam in PEI. I would rather buy from a brand designing product specifically for the kind of skiing/ activities I do, and one that is transparent and easy to communicate with. Also would rather not buy product made in a factory where there is questionable labour practices or no information available.

I'm on instagram a lot and I think it can be useful to connect with people, but I don't like watching ski content on there. Seeing visual media on a phone screen is just not very enjoyable. I like full length movies and longer edits. Skiing should be viewed in the biggest format available.

Trips to interesting/overlooked places are always cool too. I like reading articles and looking at photos, and I appreciate print media and Newschoolers for that reason.

Tall T Trudays originally gravitated me towards 33. Your gear is truly authentic and hits a perfect niche of skiers who don't want to wear what every other guy is rocking on the hill. 1/1 items are always interesting to see, helps remind customers that you're not buying from a giant corporation, Id love to get my hands on one someday! Keep up the fit/color palette and attitude you currently have and I'm sure it can only go up. PNW is an expensive and common spot to see boutiques or personalized shops pop up, but I don't think an Arsenic shop is too far out... something to consider down the line in either Seattle or PDX.

NSLTall T Trudays originally gravitated me towards 33. Your gear is truly authentic and hits a perfect niche of skiers who don't want to wear what every other guy is rocking on the hill. 1/1 items are always interesting to see, helps remind customers that you're not buying from a giant corporation, Id love to get my hands on one someday! Keep up the fit/color palette and attitude you currently have and I'm sure it can only go up. PNW is an expensive and common spot to see boutiques or personalized shops pop up, but I don't think an Arsenic shop is too far out... something to consider down the line in either Seattle or PDX.

Being a selfish self promotor, if anyone on here is interested in buying T-shirts or needs graphic design services my website is http://www.noahspenglerdesign.com . I can make almost anything for you.

NS 5-6 years showed lots of positivity towards the threads I was offering and that positivity ended up helping my passion (other then skiing) graphic design down the line! I've got this community to thank!

Go old school and do a "Sponser Me" edit contest that people can vote for the winner and they win free gear hookups etc. That or do a "Street Team" type of sponsorship with discounted skis etc.

toasti don't really have a direct point to make here but just want to drop in that so much of skiing is about exclusivity - crews, events, apparel. it doesn't have to be viewed as a bad thing - being exclusive means having autonomy, creative control, individuality, and independence. those are all really important when developing any thing, they let the creator(s) have a place to put their signature, their style into it. events like WCS, kimbo, etc. are sites of the strongest progression in our sport, yet they are also some of the most exclusive parts of it.

i'm not even trying to say brands who have inclusive initiatives are more wholesome or core or anything. not really trying to make any point. just sort of an observation that your original post made me think of and maybe it would add to the discussion.

I like this point tho. Its exclusivity but its aspirational as well. I remember looking at JOSS and wanting to someday get to go, never being upset that I wasn't going. From the clothing perspective I think there are ways to do both. For example, getting an Arsenic beanie isn't overly difficult. If you decide that you want one you will be able to get one with a lil bit of patience. Then some of the other stuff is more limited, all the way down to one of a kind items. I think the range is great for different levels of enthusiasm for 33. Brand wise, translating that to events and crews shouldn't be overly difficult . The challenge is organizing and planning appropriately.

I never want to make people think they can't have what I'm offering. I don't really vibe with the culture surrounding supreme where even if you want something you may not bother trying to get it. I aim for the basis of that where things are limited, but I do things like multiple color ways or some general release so that people can get things still and not pay resale prices.

STAUSSHell yea dude!

Inclusive events in central locations - parking lot pizza parties, jam sessions, a hike up into the woods to hit a booter and cook hot dogs. Keep it simple and loose but make sure it's easy for folks to know where n when.

Team videos!

Giving kids w/o a voice a platform - like that urban trip you did with the kids from scandi, that was epic. You could make it simpler though too (for your owns sake haha). Do what the berrics does, just share randos that are doing rad shit and having fun.

idk, just some random thoughts!

My favorite thing event wise has been BYOBeanie. I set up a sewing machine in the homies' back yard and whoever wants to come thru with a beanie can get an arsenic label sewn on for free. I really hope to take that to more cities beyond Burlington once it is safe to do so. The GBP gremlinz day in Tahoe each year has always seems like the best open to the public/ crew session. Something like that would be really cool to do.

Team video is a big goal of mine. I've never had a centralized/specifically defined team so its a lil tricky logistically, but we're gonna figure that out.

STAUSSGiving kids w/o a voice a platform - like that urban trip you did with the kids from scandi, that was epic. You could make it simpler though too (for your owns sake haha). Do what the berrics does, just share randos that are doing rad shit and having fun.

air.bubblemore wtrp edits with different crews and perhaps letting some smaller crews make wtrp edits.

WoFlowzAs a kid at a smaller lesser know hill and not crazy big or rly good parks the homies have been more and more interested in filming and edits and that’s where we wanna go in skiing. I think that like others have said finding small crews or unknown skiers doing dope shit and making more wtrp would be dope

I'm definitely into the idea of WTRP edits being used to highlight local crews all over. As long as the production quality is solid then I could def be down to send a box of gear out for a squad who kills it on the local scene but maybe doesn't have other means of getting exposure. Having them film a 2-4minute cut to post on the Arsenic Youtube Channel would be a fun way of sharing the local scene with all of Arsenic's audience. Def gonna keep this one in mind.

a_burgerBeen thinking a lot recently about how I'd like to see the industry and skiing in general become more accessible. Freeskiing is miles ahead of the rest of the industry in this regard just because of how unstructured it is, plus how cool it seems to younger kids. I think it's time that we start trying to really create new skiers instead of converting them from racing or moguls, because tbh the rest of the industry is kind of doing a shit job at it. Seems to me a lot of the focus is on making the experience for the first time skier better at the resort, but that's skipping over the important step of actually getting them to go there in the first place.

There's so many things to improve, from trying to get better parks for small cheaper ski hills (something which I've been trying to work on in my area recently) to making content that is both dope and entices people to try skiing out and show how fun it is regardless of the setting. The ski industry model is broken, so to me the most any brand can do is support efforts to change it. Maybe that way in the future when someone thinks skiing instead of thinking about $100 lift tickets and expensive gear, they think of something closer to skating, surfing, or biking where they can get decent gear used and have a good time. I don't think were too far off but to many people in charge are clinging on to the old way of doing things which has been in decline since the 90s

pinkcamo1000t

- the freestyle skiing community needs to create more space for people who aren't white dudes and I think brands can play a big role in that. Visibility is super important. I think a lot of non-white-dude people look at skiing and say "oh that's a white dude thing I can't do that" which just perpetuates it being a white dude thing. Every skier I know is stoked on ladies who shred and black and brown skiers so it really shouldn't be this way. so yeah, ads/content that feature women skiers and non-white skiers

DeebieSkeebiesI cannot remember what brand it was or what brands have done it before but I remember seeing some brands start to get involved with "learn to ride" programs for people who just simply cannot afford skiing (another issue that needs to be addressed). Ive seen it in other sports, but companies donating large amounts of gear to ski programs with limited funds, ski clubs, adaptive sport programs, learn to ride stuff, etc. Helping make skiing, along with skiers themselves, a lot more welcoming and inclusive to people who otherwise dont feel comfortable trying out the things we love so much. I think we got our high-performance and boutique brands figured out in skiing and skiers ourselves know what gear we like and are okay with paying for it, so why not make it more affordable to others who dont have the privilege or luxury

AngryGrampssupport low income people and programs getting into the sport. @GilsonSkis[/tag] did this through their support of a rad program the last few years that i dont remeber the name of, but i was impressed when i read the headline. I wish they got more shine for that. its time that freeskiing stepped up to be a leader in the snowsports world for bringing some flavor and access into the world. you wanna support freeskiing? support a project like ruby park in denver in your area. that lowers the barrier of entry to freeskiing to all. as always big love to @ArsenicAnywhere[/tag] for bringing the conversation to the people

I'd be particularly interested in trying to replicate Denver's Ruby Hill jib set up in more cities. Burlington is the easiest place to start for me because that will be home. However, understanding the way Ruby Hill was pitched to the city, resort, and public is great info and could empower more of us to pursue something like that in our respective home cities. The big question for me on that is how are they navigating the "liability" hurdle. It must be possible just because skate parks exist, but I'm sure liability is the fastest way to be told no in this. Whoever may have more info, or a connection to that please hmu.

Beyond actually physical accessibility, as mentioned, financial accessibility needs to be addressed as well as equitable representation. I would like to coordinate with local mountains who can provide skiing, and even rental equipment to already existing organizations who are providing services and opportunities to disadvantaged youths. I think I could be a bridge between those two and maybe rally some friends to serve as the "hosts" when we get people to the mountain.

As far as equitable representation within Arsenic as a company that's something on my mind. From skiers I give gear to, to artists I work with on designs, to media people I have create content, and wherever else I am seeking outside help and input into what I'm doing with Arsenic. I think its important to reflect upon why that's been nearly 100% white and nearly 100% male over the years. In part because that reflects the community of skiers that surrounds me of course, but in the same way that I wanna seek out small crews to put a spotlight on in videos I will also be making an effort to work with qualified artists, models, and athletes who don't look like me. This will likely take me beyond the confines of the ski community, but that's something I'm excited to do.

Really hyped that these types of ideas were important to many of you. We all should continue to hold each other accountable for making skiing a more inclusive and equitable space.

There needs to be more done to get women involved in the freeski scene and keep them involved. I've seen a ton of young, talented female skiers leave the sport once they age out of competitive programs. Go to your local park and it's a 95% dude fest out there. You all shit on women's skiing and yet no one is offering up solutions for how to help them progress. Personally, if I was a girl and saw the way people shit on women here, I'd be terrified setting foot in a park. There used to be events like all girl camps (Progression Ski Camps here in Ontario was awesome) aimed at taking the attitude away from a male dominated sport in an environment that was fun and empowering. That's the kind of thing this sport needs now more than ever.

I'm seeing a ton of responses talking about "inclusiveness" and yet you shit on "gapers" and people just strapping the boards on for the first time. Maybe instead of asking "what do you want brands to do for the scene?", you should be seeing what the skiing community can do to support the ski scene first because in the end, brands will keep making product and you'll keep buying said product. If you want fun events at your local hill, talk to the management, take the lead and offer up some ideas. It's far more likely that you're going to get a brand to jump on an already established event with sponsorship than to ask them to do all the leg work. Let's face it, marketing budgets are getting tighter and smaller, brands need to make the biggest impact while spending the least amount of money.

-DanI'd be particularly interested in trying to replicate Denver's Ruby Hill jib set up in more cities. Burlington is the easiest place to start for me because that will be home. However, understanding the way Ruby Hill was pitched to the city, resort, and public is great info and could empower more of us to pursue something like that in our respective home cities. The big question for me on that is how are they navigating the "liability" hurdle. It must be possible just because skate parks exist, but I'm sure liability is the fastest way to be told no in this. Whoever may have more info, or a connection to that please hmu.

Beyond actually physical accessibility, as mentioned, financial accessibility needs to be addressed as well as equitable representation. I would like to coordinate with local mountains who can provide skiing, and even rental equipment to already existing organizations who are providing services and opportunities to disadvantaged youths. I think I could be a bridge between those two and maybe rally some friends to serve as the "hosts" when we get people to the mountain.

As far as equitable representation within Arsenic as a company that's something on my mind. From skiers I give gear to, to artists I work with on designs, to media people I have create content, and wherever else I am seeking outside help and input into what I'm doing with Arsenic. I think its important to reflect upon why that's been nearly 100% white and nearly 100% male over the years. In part because that reflects the community of skiers that surrounds me of course, but in the same way that I wanna seek out small crews to put a spotlight on in videos I will also be making an effort to work with qualified artists, models, and athletes who don't look like me. This will likely take me beyond the confines of the ski community, but that's something I'm excited to do.

Really hyped that these types of ideas were important to many of you. We all should continue to hold each other accountable for making skiing a more inclusive and equitable space.

the Ruby Hill idea is great, imagine a woodward-type facility like this. It would be amazing. Being someone who doesnt really ski park anymore, you always forget that little hills covered in snow are your roots in skiing and the same roots lots of people find early on, so why not make that just easier for people to do in general.

I love your idea for accessibility in snowsport. Inspired myself to reach out to my own program directors for my team and see if there is anything we can do as like volunteer weekends or programs, if we can get coaches time away from their own groups, to take out some groups of disadvantaged youths. Park City Mountain Resort, before Vail bought them, used to have an afterschool program like this that was unfortunately nixed when new management took over. Ski town demographics have drastically changed over the years and there are more kids in these towns that never touch snow yet are always surrounded by it. Thats fucked up.

**This post was edited on Jul 6th 2020 at 5:42:05pm

I'm sure this will be down-voted like crazy, but I've always been a bit confused on how any skier can think brands can "support skiing". You always hear people saying that brand X has always supported the sport but brand Y doesn't support it. I don't really understand. If you are a brand, you obviously do marketing to sell more product, whether that's sponsoring videos, your own team, or maybe competitions. Or perhaps you are a really small brand that doesn't have money for that, so maybe you just make the best product at the best price for skiers. But how is that supporting anything? That's just trying to keep your business alive. I guess if a brand truly wanted to support the sport of skiing, they would try to make it more accessible or affordable to the every day skier, but I have no idea how any small to medium brand could pull that off. However, if you really wanted to support skiing, try the following:

- Give away free gear and discounted/free lift tickets

- If you are near a ski resort, rent a bus and organize ski trips at discounted or free prices and introduce new people to the sport or make current participants so it's less expensive to ski.

Obviously, there are much larger sports with massive brands involved, like football, baseball, and basketball. Do you think Nike, Adidas, and Under Armor are trying to "support" those sports? If so, great. Look at what they (Nike) are doing to support those sports and try to emulate that.

freeballerI'm sure this will be down-voted like crazy, but I've always been a bit confused on how any skier can think brands can "support skiing". You always hear people saying that brand X has always supported the sport but brand Y doesn't support it. I don't really understand. If you are a brand, you obviously do marketing to sell more product, whether that's sponsoring videos, your own team, or maybe competitions. Or perhaps you are a really small brand that doesn't have money for that, so maybe you just make the best product at the best price for skiers. But how is that supporting anything? That's just trying to keep your business alive. I guess if a brand truly wanted to support the sport of skiing, they would try to make it more accessible or affordable to the every day skier, but I have no idea how any small to medium brand could pull that off. However, if you really wanted to support skiing, try the following:

- Give away free gear and discounted/free lift tickets

- If you are near a ski resort, rent a bus and organize ski trips at discounted or free prices and introduce new people to the sport or make current participants so it's less expensive to ski.

Obviously, there are much larger sports with massive brands involved, like football, baseball, and basketball. Do you think Nike, Adidas, and Under Armor are trying to "support" those sports? If so, great. Look at what they (Nike) are doing to support those sports and try to emulate that.

its ok to be confused.

Basically, the way you can think of it is that when brands invest money in things like athletes, events and programs it is not strictly altruistic. they do expect marketing ROI from it, but most brands do not work directly as the spreadsheet dictates. sure they get a little back but to be honest most of the marketing money being spent really cant be traced in a dollars in dollars out way that effectively. of course they enjoy the publicity, but it honestly makes more sense to just buy facebook or insta ads if you want to get the absolute most out of your money. they have analytics and such. so why do companies support cool projects and the content we love? because they are us. they are fans and want to support the culture. support the people that get it. they deserve your money for supporting the stuff you like.

would be super dope if you made a 30 min ish movie like ON3P does

keep taking my money

Get a t shirt cannon but modify it so it shoots skis

then hit the local mountain and bomb them shits from the lift

start hiding weed on chairlifts and post on your story that would be much appericiated

Not trying to rip us off with overpriced merch... Oh wait

gorbdawggybrentwould be super dope if you made a 30 min ish movie like ON3P does

It’s tougher to coordinate a longer project with all the other things I need to take care of on a day to day basis. This season I ways able to give some money to homies who are working on longer videos. They aren’t arsenic videos but of course I trust my friends making them and know you’ll enjoy whatever they come up with. All that being said, I definitely have a goal to put out an all arsenic street video in the future. We’ll see!

NotaskibumNot trying to rip us off with overpriced merch... Oh wait

I understand that I don’t have the lowest prices. I’m sorry if things are out of budget for some people. I price things the best I can while still making enough to be able to continue doing this. Also, I try to keep lower priced options, like some of my beanies and hats, more available for people that wanna support but aren’t down for a $70 sweatshirt.

-DanIt’s tougher to coordinate a longer project with all the other things I need to take care of on a day to day basis. This season I ways able to give some money to homies who are working on longer videos. They aren’t arsenic videos but of course I trust my friends making them and know you’ll enjoy whatever they come up with. All that being said, I definitely have a goal to put out an all arsenic street video in the future. We’ll see!

dan paid for a whole street trip for us in january this year for the movie i am making with swaz. for most our sponsors, we have to make marketing deliverables and other random stuff in exchange for budget supoort. but with arsenic, all dan said to me was, “i don’t want anything back, just go ski and have fun.”