How do you want brands to support the ski scene?

-DanWhat is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

-DanWhats up my friends,

What is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

-DanWhats up my friends,

I'm curious to find out what you like to see from brands. Running Arsenic for the last 10 years has been so fun. As I continue to grow and develop the brand I have more resources and opportunities to do dope shit with my talented group of friends. I have my own opinions about what I think will be the coolest things for Arsenic to do with and for the community. My perspective is limited tho. I'd love for you to share some things you like to see.

What is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

Obviously Im a very small dog when it comes down to what I can actually afford to do. Regardless I wanna learn more about what you like the most and what matters to you. At the end of the day, Its not like im over here rolling in corporate funding, but if I can use my platform to provide the community with more enjoyment then I'd better at least give it a shot.

AngryGrampssupport low income people and programs getting into the sport. @GilsonSkis did this through their support of a rad program the last few years that i dont remeber the name of, but i was impressed when i read the headline. I wish they got more shine for that. its time that freeskiing stepped up to be a leader in the snowsports world for bringing some flavor and access into the world. you wanna support freeskiing? support a project like ruby park in denver in your area. that lowers the barrier of entry to freeskiing to all. as always big love to @ArsenicAnywhere for bringing the conversation to the people

-DanWhats up my friends,

I'm curious to find out what you like to see from brands. Running Arsenic for the last 10 years has been so fun. As I continue to grow and develop the brand I have more resources and opportunities to do dope shit with my talented group of friends. I have my own opinions about what I think will be the coolest things for Arsenic to do with and for the community. My perspective is limited tho. I'd love for you to share some things you like to see.

What is the most memorable positive thing a brand has done in your opinion? What gets you hyped on a brand? What types of content do you enjoy the most? What experiences or events are you excited to attend or participate in? Any other general vibes you gravitate towards with a brand? How important is having a defined set of team riders to you? What role does instagram play in your mindset of skiing? I could come up with a million questions, but that should get the juices flowing. Answer whatever ones compel you. Hoping to make this a conversation.

Obviously Im a very small dog when it comes down to what I can actually afford to do. Regardless I wanna learn more about what you like the most and what matters to you. At the end of the day, Its not like im over here rolling in corporate funding, but if I can use my platform to provide the community with more enjoyment then I'd better at least give it a shot.

NSLTall T Trudays originally gravitated me towards 33. Your gear is truly authentic and hits a perfect niche of skiers who don't want to wear what every other guy is rocking on the hill. 1/1 items are always interesting to see, helps remind customers that you're not buying from a giant corporation, Id love to get my hands on one someday! Keep up the fit/color palette and attitude you currently have and I'm sure it can only go up. PNW is an expensive and common spot to see boutiques or personalized shops pop up, but I don't think an Arsenic shop is too far out... something to consider down the line in either Seattle or PDX.

toasti don't really have a direct point to make here but just want to drop in that so much of skiing is about exclusivity - crews, events, apparel. it doesn't have to be viewed as a bad thing - being exclusive means having autonomy, creative control, individuality, and independence. those are all really important when developing any thing, they let the creator(s) have a place to put their signature, their style into it. events like WCS, kimbo, etc. are sites of the strongest progression in our sport, yet they are also some of the most exclusive parts of it.

i'm not even trying to say brands who have inclusive initiatives are more wholesome or core or anything. not really trying to make any point. just sort of an observation that your original post made me think of and maybe it would add to the discussion.

STAUSSHell yea dude!

Inclusive events in central locations - parking lot pizza parties, jam sessions, a hike up into the woods to hit a booter and cook hot dogs. Keep it simple and loose but make sure it's easy for folks to know where n when.

Team videos!

Giving kids w/o a voice a platform - like that urban trip you did with the kids from scandi, that was epic. You could make it simpler though too (for your owns sake haha). Do what the berrics does, just share randos that are doing rad shit and having fun.

idk, just some random thoughts!

STAUSSGiving kids w/o a voice a platform - like that urban trip you did with the kids from scandi, that was epic. You could make it simpler though too (for your owns sake haha). Do what the berrics does, just share randos that are doing rad shit and having fun.

air.bubblemore wtrp edits with different crews and perhaps letting some smaller crews make wtrp edits.

WoFlowzAs a kid at a smaller lesser know hill and not crazy big or rly good parks the homies have been more and more interested in filming and edits and that’s where we wanna go in skiing. I think that like others have said finding small crews or unknown skiers doing dope shit and making more wtrp would be dope

a_burgerBeen thinking a lot recently about how I'd like to see the industry and skiing in general become more accessible. Freeskiing is miles ahead of the rest of the industry in this regard just because of how unstructured it is, plus how cool it seems to younger kids. I think it's time that we start trying to really create new skiers instead of converting them from racing or moguls, because tbh the rest of the industry is kind of doing a shit job at it. Seems to me a lot of the focus is on making the experience for the first time skier better at the resort, but that's skipping over the important step of actually getting them to go there in the first place.

There's so many things to improve, from trying to get better parks for small cheaper ski hills (something which I've been trying to work on in my area recently) to making content that is both dope and entices people to try skiing out and show how fun it is regardless of the setting. The ski industry model is broken, so to me the most any brand can do is support efforts to change it. Maybe that way in the future when someone thinks skiing instead of thinking about $100 lift tickets and expensive gear, they think of something closer to skating, surfing, or biking where they can get decent gear used and have a good time. I don't think were too far off but to many people in charge are clinging on to the old way of doing things which has been in decline since the 90s

pinkcamo1000t
- the freestyle skiing community needs to create more space for people who aren't white dudes and I think brands can play a big role in that. Visibility is super important. I think a lot of non-white-dude people look at skiing and say "oh that's a white dude thing I can't do that" which just perpetuates it being a white dude thing. Every skier I know is stoked on ladies who shred and black and brown skiers so it really shouldn't be this way. so yeah, ads/content that feature women skiers and non-white skiers

DeebieSkeebiesI cannot remember what brand it was or what brands have done it before but I remember seeing some brands start to get involved with "learn to ride" programs for people who just simply cannot afford skiing (another issue that needs to be addressed). Ive seen it in other sports, but companies donating large amounts of gear to ski programs with limited funds, ski clubs, adaptive sport programs, learn to ride stuff, etc. Helping make skiing, along with skiers themselves, a lot more welcoming and inclusive to people who otherwise dont feel comfortable trying out the things we love so much. I think we got our high-performance and boutique brands figured out in skiing and skiers ourselves know what gear we like and are okay with paying for it, so why not make it more affordable to others who dont have the privilege or luxury

AngryGrampssupport low income people and programs getting into the sport. @GilsonSkis did this through their support of a rad program the last few years that i dont remeber the name of, but i was impressed when i read the headline. I wish they got more shine for that. its time that freeskiing stepped up to be a leader in the snowsports world for bringing some flavor and access into the world. you wanna support freeskiing? support a project like ruby park in denver in your area. that lowers the barrier of entry to freeskiing to all. as always big love to @ArsenicAnywhere for bringing the conversation to the people

-DanI'd be particularly interested in trying to replicate Denver's Ruby Hill jib set up in more cities. Burlington is the easiest place to start for me because that will be home. However, understanding the way Ruby Hill was pitched to the city, resort, and public is great info and could empower more of us to pursue something like that in our respective home cities. The big question for me on that is how are they navigating the "liability" hurdle. It must be possible just because skate parks exist, but I'm sure liability is the fastest way to be told no in this. Whoever may have more info, or a connection to that please hmu.

Beyond actually physical accessibility, as mentioned, financial accessibility needs to be addressed as well as equitable representation. I would like to coordinate with local mountains who can provide skiing, and even rental equipment to already existing organizations who are providing services and opportunities to disadvantaged youths. I think I could be a bridge between those two and maybe rally some friends to serve as the "hosts" when we get people to the mountain.

As far as equitable representation within Arsenic as a company that's something on my mind. From skiers I give gear to, to artists I work with on designs, to media people I have create content, and wherever else I am seeking outside help and input into what I'm doing with Arsenic. I think its important to reflect upon why that's been nearly 100% white and nearly 100% male over the years. In part because that reflects the community of skiers that surrounds me of course, but in the same way that I wanna seek out small crews to put a spotlight on in videos I will also be making an effort to work with qualified artists, models, and athletes who don't look like me. This will likely take me beyond the confines of the ski community, but that's something I'm excited to do.

Really hyped that these types of ideas were important to many of you. We all should continue to hold each other accountable for making skiing a more inclusive and equitable space.

freeballerI'm sure this will be down-voted like crazy, but I've always been a bit confused on how any skier can think brands can "support skiing". You always hear people saying that brand X has always supported the sport but brand Y doesn't support it. I don't really understand. If you are a brand, you obviously do marketing to sell more product, whether that's sponsoring videos, your own team, or maybe competitions. Or perhaps you are a really small brand that doesn't have money for that, so maybe you just make the best product at the best price for skiers. But how is that supporting anything? That's just trying to keep your business alive. I guess if a brand truly wanted to support the sport of skiing, they would try to make it more accessible or affordable to the every day skier, but I have no idea how any small to medium brand could pull that off. However, if you really wanted to support skiing, try the following:

- Give away free gear and discounted/free lift tickets

- If you are near a ski resort, rent a bus and organize ski trips at discounted or free prices and introduce new people to the sport or make current participants so it's less expensive to ski.

Obviously, there are much larger sports with massive brands involved, like football, baseball, and basketball. Do you think Nike, Adidas, and Under Armor are trying to "support" those sports? If so, great. Look at what they (Nike) are doing to support those sports and try to emulate that.

gorbdawggybrentwould be super dope if you made a 30 min ish movie like ON3P does

NotaskibumNot trying to rip us off with overpriced merch... Oh wait

-DanIt’s tougher to coordinate a longer project with all the other things I need to take care of on a day to day basis. This season I ways able to give some money to homies who are working on longer videos. They aren’t arsenic videos but of course I trust my friends making them and know you’ll enjoy whatever they come up with. All that being said, I definitely have a goal to put out an all arsenic street video in the future. We’ll see!