The Ski Channel Television Network to launch on AT&T U-verse TV on June 1

Universal Pictures “First Descent” makes television debut on The Ski Channel

Mountain Dew, REI and Panasonic to present Shaun White driven film

Los Angeles (April. 20th, 2009) – Steve Bellamy, Chairman and CEO of The Ski Channel http://www.theskichannel.com and AT&T today announced that The Ski Channel Television Network will be available to all AT&T U-verseSM TV customers on June 1 in the free On Demand library. It was also announced that Universal Pictures “First Descent” starring Shaun White will make its television debut that same day.

“There are only a handful of television networks that bring the quality of viewing experience of The Ski Channel,” said Bellamy. You are shushing the steepest fall lines in Alaska one minute with incredible theatrical releases like “First Descent,” hanging with the coolest athletes at a posh resort the next and then stepping off a 2000 foot cliff while para-gliding in the Hymalas. Our next phase is getting this great service in more households. Combined with our other distribution, our availability on U-verse TV puts us in nearly 20 million homes. Considering we have only been on the air for a few months, we are extremely happy. ”

“This is a great addition to the U-verse TV On Demand library,” said Richard Wellerstein, AT&T Vice President On Demand Programming. “U-verse TV customers will be able to enjoy this compelling content for free before many cable customers.”

“First Descent” produced by Universal Pictures and primarily shot in Haynes, Alaska documents five of snowboarding’s greatest riders including Shaun White, Hannah Teter, Nick Perata, Shawn Farmer and Terje Haakonsen all with different reasons for tackling the most extreme slopes the planet has to offer. “First Descent” has some of the best cinematography in the filmmaking with dramatic helicopter shots of riders stepping off slopes that are virtually like riding down the sides of skyscrapers.

Numerous large brands have stepped up to help drive awareness to the film on The Ski Channel including Mountain Dew, Panasonic and REI. ““First Descent” is a spectacular film” said Andy Nelkin, President of Panasonic. “The Ski Channel is the perfect targeted network to give the film the broad distribution it deserves.”

The Ski Channel http://www.theskichannel.com is an original, free ad supported network delivered on cable, satellite and IPTV services, web, wireless and other means of distribution. It is the only television network devoted to the wide variety of year round mountain activities such as skiing, snowboarding, hiking, biking, backpacking, climbing, etc, along with many off-slope activities. The Ski Channels’ content will inspire and inform audiences with magazine shows, movies, events, news, weather and programs that focus on destination travel, equipment, instruction and real estate. Its corporate partners include: Time Warner Cable, Cox Communications, DirecTV, AT&T, Brighthouse Networks, Verizon, Panasonic, Marquis Jets, Fender Guitars, Mirage Resorts, Rage Films, Ride Guide, Teva Mountain Games, Level One Productions, Skiers World and Olympic Gold Medalist Jonny Moseley.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.


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