Spy Optic, Inc. welcomes Josh Berman as Ski Segment Manager. In his new role, Berman is charged with maintaining and growing Spy's presence as one of the most progressive brands in the ski industry. He will be involved in media planning, marketing initiatives, and provide all ski athlete development and support.
Based out of Boulder, CO, Berman is well known in the ski industry for his progressive and influential ski films through his company Level 1 Productions. He has been working with Spy in many capacities over the years starting out as a sponsored rider, followed by consulting on athlete additions and working on film sponsorship with the brand.
Say's Berman, "I'm looking forward to not only adding more established pros to the Spy program, but also getting Spy product in the hands of the best local and regional talent across the US." Berman continues, "My years on the road and involvement with producing ski films has allowed me a very unique perspective and I'm looking forward to using my skills to do great things for Spy."
Spy's Vice President of Marketing, Grant Guenther concludes, " The addition of Josh solidifies our commitment to the sport of skiing as well as our desire to contribute to the industry with both superior product and progressive, youth-focused marketing. The sport of skiing has evolved dramatically over the past few years and Spy is uniquely poised to contribute to the sport's shift in direction."