January 16th, 2008
Hello and Happy New Year!
Are you or someone from your organization covering the 2008 Winter X games? I am writing to you on behalf of Vivid Marketing. We represent the sports marketing efforts of Schick® Quattro® at this year’s upcoming Winter X Games in Aspen, CO. Schick® has participated as a returning sponsor of both the Summer and Winter X Games since 2006 and has established a leading on-site presence among action sports enthusiasts and X Games attendees.
With the launch of two groundbreaking new products, Schick® is trying something new at Winter X to create a PR buzz at Buttermilk Mountain and provide a unique on-site benefit for partner media outlets. Schick is creating a “Slope-side Studio” to be used as a platform for showcasing athletes and various events at the Winter X Games. Our vendor display area will be outfitted with lighting, a broadcast area, and a video screen backdrop to broadcast competition clips. We will also have a videographer on-site documenting the events inside the Slope-side Studio throughout the weekend. Media partners will have the opportunity to use the Schick studio for athlete interviews, status updates, event highlights, and question and answer sessions with X Games attendees.
We invite you to stop by and be a part of the excitement of Winter X Games 13 in our Slope-side Studio. As part of this opportunity, you will be one of the first to see Schick’s new cutting-edge technology and get a chance to receive the limited-edition Schick® Quattro® Titanium Trimmer. Please feel free to contact me with any questions or concerns you may have. I look forward to seeing you soon at the Winter X Games!