Shred Optics hooked up with Canadian freeski hotshot Rob Heule and is helping to sponsor his ride through the park like this…

It’s just one a those things… I look at this video — as a relative ski novice — and rejoice in seeing someone having reach a level where he can just go out an play. There’s no performance pressure, no steep learning curve with a lot of crashes… just cruizin’ and having fun. It’s an awesome feeling when you finally reach that level in any sport.

Way to rip it up, Rob! Have fun for the rest of us mortals…

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