Huntington Beach, Calif. - Quiksilver, Inc., announced it will relocate Rossignol, Dynastar and its Washington State snowboarding company - including the Lib-Tech and Gnu snowboard brands - to Ã¢â¬Åa new, state-of-the-art Mountain Center in Park City, Utah to unify the operations of its wintersports businesses and advance the position of its powerful lifestyle brands.Ã¢â¬?
The facility will house the US headquarters for Rossignol and Dynastar, which are currently located in Burlington, Vermont, as well as some operations of QuiksilverÃ¢â¬â¢s existing snowboard businesses in Washington State.
The new Park City facility will integrate in one location all U. operations of Rossignol, Dynastar, Lange and Look. It will also house US operations for the newly-announced Roxy ski business, a collaboration with Dynastar to make a full line of alpine ski products targeted to young women.
In addition, a variety of functions for the CompanyÃ¢â¬â¢s Lib Technologies, Gnu and Bent Metal snowboard brands will be based at the Mountain Center. According to a company press release, DC Shoes, which has been part of the Quiksilver, Inc. group since 2004, will play an integral role in this initiative, led by its existing Park City-based Mountain Lab.
The company will establish a distribution facility in Salt Lake City for mountain-related products. Many of RossignolÃ¢â¬â¢s administrative functions such as treasury, human resources and legal will be consolidated with QuiksilverÃ¢â¬â¢s existing infrastructure in Huntington Beach.
Quiksilver announced the company will retain some presence both in Vermont and Washington State. Bernard Mariette, QuiksilverÃ¢â¬â¢s Inc.Ã¢â¬â¢s President, commented, Ã¢â¬ÅWe are very excited to take this important step to integrate RossignolÃ¢â¬â¢s US businesses and bring all of these closely related operations together. This move will create a strong base for our mountain-related brands in one of the worldÃ¢â¬â¢s pre-eminent locations for wintersports. Not only do we expect to reap significant operational and financial benefits, but we believe that the corporate cultures will benefit greatly from both the combination and the relocation. We have set our sights on becoming the undisputed global leader in the outdoor sports lifestyle market, and establishing this Mountain Center gives us a dominant footprint in the snow to complement our boardriding base in Southern California.Ã¢â¬?
John Huntsman, Governor of Utah, commented, Ã¢â¬ÅWe are thrilled to have the Quiksilver-Rossignol team coming to Utah and see this as further illustration that Park City and the surrounding areas of Utah are increasingly viewed as the epicenter for winter sports recreation and lifestyle.Ã¢â¬?
FranÃÂ§ois Goulet, President of Rossignol North America, said, Ã¢â¬ÅThe benefits to our business should be immediate and highly tangible. We believe that this facility will not only elevate our operational capabilities and make our combined organization much more efficient, but we expect it to serve as a tremendous laboratory to improve our product, our marketing and our presence in the mountain sports lifestyle market. We are pleased to give shape to a new era in the history of our brands with the opening of this facility. At the same time, we are and will remain deeply grateful to the people and state of Vermont, which for over thirty years have played an invaluable role in the growth of Rossignol and Dynastar.Ã¢â¬?
Quiksilver, Inc. noted that it expects to commence the relocation in the spring of 2006. The Company anticipates that it will take an estimated $5 million to move RossignolÃ¢â¬â¢s and DynastarÃ¢â¬â¢s operations from Vermont. It further noted that this cost is a component of QuiksilverÃ¢â¬â¢s acquisition of Rossignol and, accordingly, will increase the cost of the acquired business but will not be reported as part of the CompanyÃ¢â¬â¢s operating results. The Company anticipates the cost of the move will largely be funded through the sale of the Vermont facilities, which have currently been valued at more than $4 million. Additionally, Quiksilver noted that it has received an offer of up to $2.5 million in tax incentives from the State of Utah.