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Trace, the industry leading digital action sports tracker, announced today Olympic Gold Medalist Joss Christensen as the face of Trace Ski. While leading the Ski division, Joss will assist in several facets of the company’s ski-related endeavors, from product development to identifying potential athlete ambassadors.

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Armada: A New Take On Ownership

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Armada Skis was acquired yesterday by Finland-based Amer Sports. The dust is settling, and the industry is responding. So far, so good.

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