I launched Sublux Clothing back in August of 2003 as a side project to my other jobs - photo editing and writing for Freeskier Magazine and cinematography for Poor Boyz Productions. I wanted to see what I could do creatively on my own â€“ what kind of team of athletes would rally around a business project and what kind of Ts, hoodies and headwear we could come up with. I wanted to add to the creativity that was going on in the sport.
The first year was fun as hell and everything went smoothly.
Last August, before Sublux re-launched, my artist/friend Anthony Chavez and I were in a serious auto accident. I ended up getting helicoptered to a hospital where I stayed for a couple weeks with a shattered leg and 50% of my blood.
I didnâ€™t ski this year. Iâ€™m still in physical therapy and probably wonâ€™t ski much this coming year if at all. Iâ€™ve decided to leave the ski industry. As I told Ethan Stone at Ski Time, the new FS hardcore mag, â€œItâ€™d be hard being a chef if you couldnâ€™t eat the food: thatâ€™s the reason for me moving on to pursue other things.â€?
Iâ€™m so stoked to have been lucky enough to be with the ski industry since the spring of 2000. What a crazy thing it is to watch a sport go from zero to sixty with your own eyes in such a short period of time. Seriously, if you can think back to before you saw someone throw a 360 mute grab â€˜till now, the progression has been retarded.
I want the progression to continue. I want to sell Sublux Apparel LLC to someone who thinks theyâ€™ve got the motivation and imagination to keep the fun going.
The foundation for Sublux has been set; now itâ€™s time for someone else to run with it and take it to the next level.
Included in the purchase is the wordmark â€˜Subluxâ€™, designmark of the brand logo, http://www.subluxclothing.com, existing inventory and designs and samples of the new headwear line, which Dave Levin of Armada produced.
Acquisition inquiries should be made to me at 303-523-8307, or email me at firstname.lastname@example.org.
Cody RaisigPresident/Founder, Sublux Apparel LLC