Oakley Premiers Online Community on Loop'd NetworkOakley expands Internet marketing channel through interactive social network

Oakley, Inc. has launched an all new Web 2.0 community, http://www.oakleyridersearch.com , on Loop'd Network, a social media platform exclusively for online sports communities. Loop'd Network interconnects social communities dedicated to action, endurance and motor sports, as well as brand-based communities, like Oakley, that align with the lifestyle of athletes and fans.Oakley Rider Search ( http://www.oakleyridersearch.com )features interactive content, events, and a contest that invites amateur snowboard, skateboard, ski, motocross, BMX and mountain bike athletes to submit their best video. Fans and the community have the opportunity to rank and rate the videos. The top five winners from each sport will then compete for a grand prize. Oakley sports marketing has been built upon our involvement and support of grassroots athletes,said Pat McIlvain, global sports marketing director at Oakley, Inc. Partnering with Loop'd Network has given us a platform to speak with our grassroots audience, but also gives them a voice. The Loop'd Network provides an arena for aspiring core sport enthusiasts to show their talents not only to potential sponsors, but also to their peers.Stats to date: 3,175 community members8,170 unique visitors79,570 pageviews586 videos uploadedThe first round of monthly winners have been selected. Check out the winning videos at:http://www.oakley.com/community/news/article/id/620  The following winners received an Oakley backpack, t-shirt, hat and sport-specific eyewear. They are now eligible to win the grand prize the Ultimate Oakley Experience which could include a trip with an Oakley Sports Marketing Manager and Oakley athletes.SKI - Cam Riley (Boulder, CO)SNOW - Dylan Peters (Williston, VT)SKATE - Doug Des Autels (Arcadia, CA)BMX - Sean Logan (San Clemente, CA)MTB - Christoph Lischetzki (GER)MX - Adam Bestafska (Hudson, FL) Oakley Rider Search has already proven itself as an effective Internet marketing channel, which will foster long-lasting relationships with consumers and ensure brand engagement. To join the Oakley community on Loop'd Network, please visit http://www.oakleyridersearch.com  to register and create your profile.


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