(Sequim, WA) February 22, 2010 – One

of the fastest growing snowboard brands in the US, Lib Tech is bringing

POV video to its marketing efforts to enable its athletes to tell their

stories through video.  In a partnership with VholdR, Lib Tech is

decking out its athletes with ContourHD helmet cams and posting video

through a branded experience on VholdR.com.  

"Unnoticeable

in my pocket most of the time, I ride with the VholdR almost everyday,

says Pete Saari, Director of Marketing at Lib Tech.  “It weights next

to nothing and can take a serious beating. When I find something that

looks like it would video well, I either lock it into the goggle mount

or hold it in my hand. It delivers a solid shot and gives you the

opportunity to get weird without anyone else but yourself. Sick on a

powder day when you want to capture some of your grimy moments but you

don't want to wait for your friends."

In

conjunction with this new partnership, Lib Tech is introducing the

first branded pages on VholdR.com, to better connect videos from their

with the brand.  Video has been part of the industry since the

beginning and with the introduction of high quality HD helmet cams,

like ContourHD, Lib Tech plans to maximize the opportunity in bringing

everyone video from its athlete’s adventures.  Visit http://www.vholdr.com/users/libtech to watch the latest Lib Tech vids including a video from the 25th annual Banked Slalom: http://www.vholdr.com/video/banana-beats-camber-baker-banked-slalom-1 

About Lib TechLib

Tech/Mervin Manufacturing is the leading designer and manufacturer of

snowboarding and skateboarding products BUILT IN THE USA by people who

ride them.  Mervin Manufacturing was founded by snowboarders Mike Olson

and Pete Saari in 1977.  In an industry where virtually every other

snowboard company has moved production to China or offshore, Mervin is

the longest running and last major snowboard factory in the USA.  Based

out of Sequim, Washington, between the rugged Olympic and Cascade

Mountain Ranges, Mervin is a direct link between riding and

manufacturing. For more information about Lib Tech visit HYPERLINK"http://www.lib-tech.com" http://www.lib-tech.com

About VholdR 

VholdR

is the market leader in HD Wearable Camcorders, enabling modern day

explorers to tell their stories of action, adventure, and travel

through video.  Leading the way in making action video easy to shoot

and share, VholdR is dedicated to creating simple tools that enable

hands-free capture and effortless sharing of video online with the

world.  For more information about VholdR please visit HYPERLINK "http://www.vholdr.com/%22%20%5Ct%20%22_blank"www.vholdr.com.


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