Stowe, VT Level Gloves, the youth oriented manufacturer of high performance

ski and snowboard gloves and widely known for its innovative styling and technology,

has established a US based company, Level USA Inc, in Stowe, Vermont. Level

is widely recognized among top snowboarders and more recently among top skiers

as a performance specialist with unique appeal, technology, and an exceptional

stable of pro riders including skiers Sarah Burke, J.P. Auclair, Phil Belanger,

Brad Holmes, Phil Larose, Tanner Rainville, Matt Sturbenz, and Mike Wilson,

to name a few.

Level's snowboard team manager, Jason Kimball, reflects on the formation of

the US company: "Level makes the most innovative hand wear in snowboarding so

it's been easy to assemble a killer pro team that's stoked on the product. Now

with our own distribution company we can manage our retail expansion with similar

success."

Level products, previously distributed by Palmer Snowboards, can be found in

nearly 300 specialty ski and snowboard shops across 30 states. US sales for

2004 have increased 43% over 2003. 85% of current sales are in snowboard gloves,

but the company's largest growth segment is in freestyle skiing.

Level is based in Sondrio, Italy, just minutes from the world famous resort

of Bormio, sight of the 2005 World Alpine Ski Championships. Level's owners

and management team are world class snowboarders and skiers who maintain a constant

on-snow development and testing program. Level has recently become the #1 winter

sport glove in Italy and enjoys broad success across all of Europe, where it

is the 2nd leading manufacturer of snowboard gloves. Its top-selling Fly model

features Biomex, a removable wrist guard that has been proven to reduce the

risk of wrist injuries while snowboarding. Another Level innovation is Kirax

technology, which stimulates the body's reflex system for improved circulation

and responsiveness. In its latest expansion Level has joined the Norwegian Ski

Team Supplier Pool and immediately signed a majority of the vaunted team including

World Cup contenders Axel Svindal and Hans Peter Buraas.

Level USA will focus on a youth based market position. As outlined by company

president, Charlie Adams, "Level is focused on younger, performance-minded snow

riders. Level gloves are obviously different� in attitude, style, and technical

features."

Level USA management includes former Dynastar marketing VP, Charlie Adams (President),

Bruce Bell (Operations Manager), and Pam Bates (Customer Service). The company's

rider advisory board includes Bud Keene, head coach of the US Snowboard Team,

Jason Kimball, team manager, and the Level pro teams.

Media Contact: Charlie Adams Level USA 802-253-0801 info@levelusa.net


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