FOR IMMEDIATE RELEASE

Glen Plake, living legend and ski film star to visit Montreal during IF3 Festival on September 14 and 15

Montreal, Quebec, September 5, 2007 – Almost 20 years after exploding onto the ski film scene with his trademark Mohawk haircut and hot dog style, Glen Plake will visit Montreal as part of the launch of the ski film Stop Go Stop by Peak Performance, presented at the IF3, the International Freeski Film Festival. During the summer, the renowned skier, still active in the industry, joined the team of professional athletes associated with Swedish sports clothing company Peak Performance.

Plake remains one of the most visible ski professionals on the planet and has enjoyed an illustrious film career. His nonconformist approach, punk rock hair and straight-talking style have left their mark on the ski industry and his countless fans.

Henrik Windstedt of Sweden, another big name in the ski and film world, will also be in Montreal for the event. Windstedt is a talented skier whose career is currently at its height.

Stop Go Stop, directed by Fred Arne Wergeland, follows numerous other Peak Performance skiers and focuses on the travel and friendships that emerge from their quest for snow-laden mountains and spectacular feats. Skiers featured in the film include Henrik Windstedt, Jon Larsson, Jacopo Bufacchi, Baptiste Blanc, Sebastian Garhammer, Kelly Holland, Rachael Burks, Canadian Kevin Hjertaas, Adam Falk, Stina Jakobsson, David Lacote, Jennifer Farde, and Peter Velisek. To view a clip of the film on YouTube, go to: http://www.youtube.com/v/uEHt83E_Y3Y.

Stop Go Stop will also be available as a free download in early October on the Peak Performance Web site at http://www.peakperformance.com.

About Peak Performance

Peak Performance was founded in 1986 in the Swedish ski resort of Åre. Today it is one of Europe’s leading producers of functionally designed sports fashion wear. Its product range covers ski, technical outdoor, golf, training and sportswear. In Canada, Peak Performance offers its products through multiple retailers and three General Stores located in Quebec City, Whistler and Vancouver.

About IF3

IF3 was created as an annual event to bring together freeskiing enthusiasts and generate public awareness of the dynamic emergence of freeskiing by showcasing the year’s best freeski movies. if3.ca


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