Check out this sick shot from Drew Hartley – they have been lining up this gap on Highway 40 for a couple of seasons now and finally it was on:
Drew Hartley gapping Highway 40. Photo: Skyler Mullings
"Right then and there, I was like, OK.. I am going to start a brand, give it marketing and visibility.. and turn it into a real company at some point down the road, but at least start it. So that's what I did."