From the heart of Åre, Sweden
comes a new brand of skis; Cmd. Creators Fredrik Söderberg, Anton
Silvola and Martin Söderberg have been working together for the past year to
prepare the release of their new brand’s first two models this fall, which will
be produced by Åre Skidfabrik (Åre Ski Factory).
“We have been trying out tons
of different prototypes during the winter and the ones that gave us the most
smiles resulted in The Wizard and The It”, says Fredrik Söderberg. The It, their first all-mountain ski, will
be released in two lengths, 178 and 186cm. The dimensions of the latter are
136-106-128 mm with a radius of 21 meters. Their second model, The Wizard, will be a backcountry jib
ski at 181 and 189 cm with wider dimensions, 144-117-140 mm with a radius of 19
meters. The It will be priced at
approximately 550 Euros and The Wizard
at approximately 600 Euros. Both of the skis will feature early rise at the tip
However, the company will not be limited to these two
models after this coming season. They boast a park model to be released in the
2013/2014 season along with more lengths for the two existing ones.
The It and The Wizard
“Cmd reflects quite well how we look at skiing. It should
be fun and it should be real”, says co-founder Anton Silvola. The skis will be
sold in selected shops as well as online at cmdskis.com
(solely sold online for the US market) in the beginning of October.