Press Release - Skipressworld.comMay 24, 2005
Vancouver, BC (Ski Press)-U.S.-based 4FRNT Skis has reached an agreement with Option-NFA Inc. to have all of its freeride skis manufactured in OptionÃ¢â¬â¢s Vancouver factory.
Ã¢â¬ÅWe are obviously very excited about the relationship with Option,Ã¢â¬? said 4FRNT co-founder and team rider Matt Sterbenz. Ã¢â¬ÅOption has represented an unparalleled level of quality in snowboarding for over a decade and now weÃ¢â¬â¢re bringing that quality to skiers worldwide through the 4FRNT brand.Ã¢â¬?
The partnership will launch with the production of 4FRNTÃ¢â¬â¢s 2005/06 line of skis. The design of 4FRNTÃ¢â¬â¢s products will remain in the U.S. and the two companies plan on working closely together to develop, produce and distribute 4FRNT products. 4FRNT co-founder Joe Stumpf says the two companies are a great fit.
Ã¢â¬ÅWe knew from our first discussion with Option that they were the right partner,Ã¢â¬? says Stumpf. Ã¢â¬ÅWe see eye-to-eye on virtually every aspect of this business and the future of our sport.Ã¢â¬?
Ã¢â¬ÅEveryone at Option is ecstatic to have this opportunity to build skis for 4FRNT,Ã¢â¬? said Option CEO Geoff Power. Ã¢â¬Å4FRNT and Option share a commitment to quality and performance, so itÃ¢â¬â¢s a natural fit. Plus, itÃ¢â¬â¢s terrific that a snowboard company is making skis for such a progressive freeski company. ItÃ¢â¬â¢s a reversal of roles in a market dominated by ski companies making snowboards.Ã¢â¬?
Lake-Tahoe-based 4FRNT Skis team of rider/owners includes Matt Sterbenz, Steele Spence, Vincent Dorion and Niklas KarlstrÃÂ¶m.