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Props to Surface, Phar North, Saga, Trew....so many more
Don't you think all these core companies would "sell out" if they had the financial ability? Many seem to fit that "core" mold simply because they don't have the means to grow to compete with larger, more established brands.
Don't get me wrong, I like many of the brands stated above, but I believe the majority of these small jib-oriented companies would love to sell 10 times more product than they do, and if that level was achieved there is a good chance they would no longer have that "core" label.
So what trend should I follow now again?
Oh yeah I should do what I want with my dollars because times are tough, and I ain't out to make it rain baby.
i don't support the "core brands" mainly because my shop doesn't carry them. "why don't they carry them?" you ask? well, mainly because these "core brands" don't support the retailer. i spoke to the buyer of my shop after SIA and he said he was approached by the rep for a ski company that will go unnamed here for obvious reasons but the margin on these skis were so much that if the skis even went on sale a little bit on boxing day or end of season, the shop loses money.
these brands need to help themselves get into the shops because for myself, the local shop is more important than the brands they carry.
This is the most meaningful post on NS right here, five stars