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Personally, I've gotten to the point where I go to the premieres and see the ones I want to see and then if I really liked one I'll buy one or two a year, but otherwise, I just rewatch all the ones I've bought in the past / the ones released online fo free.
Are ski movies dying out? Is the era of internet and free content driving them out of the picture?
I'll usually pick up a couple during the year that I really like to try and support the companies but the internet has changed ski/skate videos completely. Instead of waiting all year for that one or two tapes/DVDs to come out we can log onto whatever social media platform we want and find a huge stream of content to choose from. Kind of a bummer because it was always fun linking up with friends to watch a new tape when it came in(we still do this anyways) as it brought us together more than just mindlessly scrolling through stuff on the gram. Interesting to see how these companies who focused on movies have adapted(or not, RIP) to this over time.
**This post was edited on Oct 23rd 2017 at 2:31:14pm
The last few years I've stopped buying movies and instead just go to the premieres. I feel it's partly due to the fact that in Bozeman we have a tun of sweet premieres each year so it's actually an option, compared to back in New England where it wasn't a realistic to send it to a premiere.
I guess i might buy a movie depending on how lit i was at said premiere....if I remember the movie or not
chris.goodhueThe last few years I've stopped buying movies and instead just go to the premieres. I feel it's partly due to the fact that in Bozeman we have a tun of sweet premieres each year so it's actually an option, compared to back in New England where it wasn't a realistic to send it to a premiere.I guess i might buy a movie depending on how lit i was at said premiere....if I remember the movie or not
Since everything after the ON3P hosting of After Dark just kinda pales in comparison.....I just watch them in the comfort of my own home.
It's definitely way less tempting to buy ski movies than a couple years ago. This year I haven't bought anything yet, mainly because I'm waiting after IF3 to see if there was anything that I'll want to rewatch. I haven't rewatched a Level 1 movie since Partly Cloudy or Less, Good Company isn't really my cup of tea, and I guess that's it for park/street movies that cost something? On the other hand, there's definitely some really good free content available out there. I'm definitely hyped to see the new HG film and Roasted.
I'd say premieres are definitely still relevant and a way to make a bit of money, but movies should be seen more as a marketing tool rather than a product. The production company thing is getting outdated, and watching a movie with skiers that have no relation to each other is getting old
I love having a collection of ski movies.
always nice to have when you wanna get stoked. And it seems that I don't always remember everything or see everything at the premieres.
and if I really like a movie, I want to have it.
I have about 6ish movies on DVD and maybe like 6ish digital copies.
the goal is to have a collection of ski movies so great that I will be able to tell any woman about my collection and she will want to come home with me.
I know it's all about 'supporting the industry' or whatever, but at the end of the day, these guys get to ski all winter long as a job (if that's what you can call it). They're living the sickest life I can imagine.
It's me, who busts my ass off working in a shitty job in the UK all year and can only afford 1- 2 weeks skiing, that needs supporting.
The times, they are a changin'
Follow the money. Majority of sponsors historically don't have a lot of budget (minus a few companies). Traditionally, ski movies were a great way to dump a ton of budget to get high visibility for your brand during a key time of year because that's where skiers' eyes were. That's still the case but not as frequent...note the amount of power house studios putting out consistent annual big budget movies.
Today, budgets are spread out in even more places throughout the entire year/winter. This is to ensure consumers have constant brand awareness. Sure the amount of people skiing has grown, but so have other marketing needs - think paid digital advertising media, webisodes, athlete budgets for edits, website maintenance, email marketing, social media, designers, developers, etc.
Are ski movies dying out? Is the era of internet and free content driving them out of the picture?
I hope not but kinda. With budgets getting smaller for traditional ski movies, we'll see less and less of them and more straight to internet release. Production companies that remain will try to appeal to a larger general audience so brands are seen by as many people as possible. Also, if they're smart they'll work hard to promote their premiere tours so people can actually interact with the movie sponsors and athletes.
Can winter be here? I spent way too much time thinking about that.
artrud23The times, they are a changin'Follow the money. Majority of sponsors historically don't have a lot of budget (minus a few companies). Traditionally, ski movies were a great way to dump a ton of budget to get high visibility for your brand during a key time of year because that's where skiers' eyes were. That's still the case but not as frequent...note the amount of power house studios putting out consistent annual big budget movies.
Today, budgets are spread out in even more places throughout the entire year/winter. This is to ensure consumers have constant brand awareness. Sure the amount of people skiing has grown, but so have other marketing needs - think paid digital advertising media, webisodes, athlete budgets for edits, website maintenance, email marketing, social media, designers, developers, etc.
Are ski movies dying out? Is the era of internet and free content driving them out of the picture?
I hope not but kinda. With budgets getting smaller for traditional ski movies, we'll see less and less of them and more straight to internet release. Production companies that remain will try to appeal to a larger general audience so brands are seen by as many people as possible. Also, if they're smart they'll work hard to promote their premiere tours so people can actually interact with the movie sponsors and athletes.
Can winter be here? I spent way too much time thinking about that.
I'd be curious to see if film companies are experiencing a lack of funding... anyone have experience with this?
You do make a good point though, fall time is when people are buying shit for the upcoming season and everyone would have this one window where they could show off their stuff on the screen and at premieres. Now there are so many ways (and cheaper ways) to get your gear out there all season long.
Religiously. Level 1 movies are an instant buy for me and if I see something that looks interesting I buy it straight away. Purchasing movies helps these companies fund the movies that get us all super stoked and power the industry. Without sales, I am sure there would be much less exposure for skiers and therefore less pro skiers. Gotta buy in if you want to see the industry succeed!
ericaI'd be curious to see if film companies are experiencing a lack of funding... anyone have experience with this?You do make a good point though, fall time is when people are buying shit for the upcoming season and everyone would have this one window where they could show off their stuff on the screen and at premieres. Now there are so many ways (and cheaper ways) to get your gear out there all season long.
Looks like NS did some digging? Great read. Helps paint the picture to how things have evolved bc of the internet and might help provide some perspective about the evolution/relevance of ski movies.
With all the democratization of the industry (bc of the internet), I do wonder if we'll start to see "pro skiers" reunite to gain power in numbers vs going off on their own solo projects.