Whats the story with the Atomic Custom Studio and how long has it been around? Its not available in the US, but any word if it'll eventually come? Is it just custom top sheets, or are you able to customize flex patterns and dimensions? Crazy to see a company like Atomic partaking in a program like this
May 5 2016 8:22AM
Right now it is just selected countries in Euroland, including the UK. There is a plan to bring it to North America, but we're taking the proper time in order to roll it out correctly without any hitches, glitches, Skynet issues, etc. There is no ETA at the moment.
The Custom Studio is all about custom graphics, not constructions, at this point. First you choose the ski you want to customize (Race, Punx, Infamous, Backland 117 etc). And then It can be as simple as you changing colors on an existing graphic or you selecting from different graphic options or you coming up with whatever you want from scratch where your creativity and design skills are the only limits. It's as custom as you want to make it. Pretty rad stuff.
May 5 2016 9:19AM
onenerdykidRight now it is just selected countries in Euroland, including the UK. There is a plan to bring it to North America, but we're taking the proper time in order to roll it out correctly without any hitches, glitches, Skynet issues, etc. There is no ETA at the moment.The Custom Studio is all about custom graphics, not constructions, at this point. First you choose the ski you want to customize (Race, Punx, Infamous, Backland 117 etc). And then It can be as simple as you changing colors on an existing graphic or you selecting from different graphic options or you coming up with whatever you want from scratch where your creativity and design skills are the only limits. It's as custom as you want to make it. Pretty rad stuff.
Sounds real interesting. What would be the pricing set to be? Vary by ski? Vary by how customized it is?
May 5 2016 12:17PM
onenerdykidRight now it is just selected countries in Euroland, including the UK. There is a plan to bring it to North America, but we're taking the proper time in order to roll it out correctly without any hitches, glitches, Skynet issues, etc. There is no ETA at the moment.The Custom Studio is all about custom graphics, not constructions, at this point. First you choose the ski you want to customize (Race, Punx, Infamous, Backland 117 etc). And then It can be as simple as you changing colors on an existing graphic or you selecting from different graphic options or you coming up with whatever you want from scratch where your creativity and design skills are the only limits. It's as custom as you want to make it. Pretty rad stuff.
Love the idea. Recently ordered my first pair of Atomic freeskis...the automatic 102's in the 188. Pumped to try them out next year as a west coast all mtn ski.
LOVE the atomic race skis and other products so can't see how an atomic ski designed by sage and dana are even remotely bad
May 5 2016 3:33PM
onenerdykidRight now it is just selected countries in Euroland, including the UK. There is a plan to bring it to North America, but we're taking the proper time in order to roll it out correctly without any hitches, glitches, Skynet issues, etc. There is no ETA at the moment.The Custom Studio is all about custom graphics, not constructions, at this point. First you choose the ski you want to customize (Race, Punx, Infamous, Backland 117 etc). And then It can be as simple as you changing colors on an existing graphic or you selecting from different graphic options or you coming up with whatever you want from scratch where your creativity and design skills are the only limits. It's as custom as you want to make it. Pretty rad stuff.
Currently, Atomic doesn't sell direct to consumer in the US and obviously this will be the main way to operate the custom studio. Does this mean Atomic plans to eventually move all of its line to an online direct to consumer store? That would be lame!