It's all part of the conspiracy of the whistler/vail "merger". Now that vail has the tunnels in place for the trading of the crash landed aliens, they now need agents to transport said beings, and who better than a group of highly trained elite skiers. Good Company is now the MIY(the men in yellow), the guys who will be incharge of monitoring, transporting and even killing the aliens vail has posed interest in.
(Check the article in the news for the complete story)
Why can't we go back In time to SpongeBob Season 1
[Father:] Hey Kids!
[Kids:] Hey Dad!
[Father:] What'da want to do today?
[Kids:] We don't know.
[Father:] Wanna go to the matinee?
[Father:] Wanna go to the Amusement Park?
[Father:] Wanna go to the punk rock show?
[Kids:] Yeah! Let's go to the punk rock show!