recently I have seen/heard a lot of people talking about big corporate sponsors and how it affects skiing as a whole.
I think the topic can be broken down into two groups, even tho many companies have elements of both.
There are small "core" companies that promote involvement in the skiing community and focus on the demands of the everyday ski bum, I'm thinking of companies like rmu, revision, line, etc...
Then there are big companies that seem to use the popularity of skiing for their own benefit (this can be said about both groups, but the intention of these big companies is solely profit while small companies may want other things) I'm thinking of salomon, Fischer, energy drinks, and other outside of the industry sponsorships (joss christensen sponsored by Bose, etc)
A lot of people hate on big companies and many people even base their purchases off of what group a company falls in (some people only like "core" companies) HOWEVER I personally do not think its fair to say core companies are good and corporations are evil, there are pros and cons
While core companies generally help the community and the average skier, corporate money is what helps the sponsored athletes at times, think about the pro skier, big money is what allows them to do crazy things, and can even support them through tough times. I don't have many good examples in skiing for this but think of pro skater Sean Malto, he tore his acl and wasn't skating for over a year, Nike (corporate money) supported him the whole way and kept him going. I'm thinking that without big money, athletes would have limited support and pro's careers would be very fragile because there would be no outside money to support their unpredictable careers. I bet a lot of pro skiers with big sponsorships (bobby brown, twallisch, James woods, Jesper tjader, etc..) were able to do a lot of their biggest accomplishments/projects because of their biggest sponsors.
finally: TLDR: corporations are good for the pros they sponsor, while core companies are good for the community.
So i ask ns, for anyone who still cares, should a pro skier "stay core"? Or should they take that big check, wear that red bull helmet, and "sell out"?
Also: should we as consumers avoid buying from corporate companies in order to keep skiing "core"? Or should we just buy whatever's cheapest/best?