In my opinion, this is exactly the problem. People are stuck with this view of skiing from 10 years ago, but the constantly increasing coverage of skiing is good, and I think that despite all of the hate threads recently the olympics will be great for the sport as a whole.
If you think about it, if there were 10x as many people doing freestyle skiing ski companies would be 10x bigger and there would be more money going into movies, awesome parks and better technology for skis. An increasing consumer is never a problem for the consumer, although would definitely increase the competition between companies and would make starting a new company much more difficult.
Kind of off track but thought it fit here nicely.
Dr. King Schultz: Auf wiedersehen. Bullseye.
Calvin Candie: You sir are a sore loser.
Dr. King Schultz: And you are an abysmal winner