I will admit that Mcconkey was an amazing movie, but that doesn't change my distrust for redbull. They are obviously interested in what will make them the most money. I know that a company could never ruin skiing completely, but red bull could destroy ski movies, because they are only interested in making as much money as possible, and whether or not a decision they make ruins ski movies is irrelevant to them. Guys like Johnny D, Scott Gafney, Josh Berman, and Todd Jones got into this stuff because they truely love skiing, and thats why all of these guys have put out some amazing movies over the years. RBMH was out to make money from day 1, so their potential to hurt the ski film industry is really much higher than you might want to think.