Nice to see you listening, I look forward to your revised website. The more details you can put on your products the better. In designing a website, its nice to be all trendy and shit, but when it comes down to consumer dollars, people want details, especially when you are talking hundreds of dollars from a (not to be an asshole, I am not trying to offend here, but you are a new company) no-name company that almost no one has heard of. You need to prove to your consumers that you are a micro-brew ski company worth investing in. I cant imagine you do a ton of volume yet, so that makes every pair you sell even more important. With more details, you could easily sell me on the 200 dollar pair of skis you mentioned earlier in the thread. Dont just go with details on the skis either, we the consumer want details on everything. What are your poles made of? You cant assume the customer will be able to ID an aluminum pole just by looking at it. You want your website to be the go-to source for info on your products, even if you dont have a store-front you maintain there. I am going to list of some other stuff I think would help your website out here.
-What is everything made of? Skis, Poles, Gloves, Beanies? Waterproof ratings on the Gloves, Intended use of skis? Stuff like that.
-Instead of just a slide of your different products, have different sections for skis, poles, accessories. As your product line grows over time it will become much easier to navigate instead of an endless slide.
-More pictures of products, who wants to buy a ski without knowing what the base of the skis look like? Especially true of the side profile, I NEED to know if this is a cambered ski, camber/rocker mix, or all rocker. These are tech details that are mandatory. I personally only buy park skis that are very buttery and usually are just rockered. I cant tell this from your website(Sorry if this is redundant from my last post.)
-A BUY button! You cant assume the user will know to click on the image to be brought to a store page. Assume you are designing your website for someone who has never used the internet before.
-A list of retailers, both online and physical. If I can go to a local store and find your product, I want to buy it there as opposed to a website, to save on shipping. If only available online, I would prefer to buy from a place like backcountry.com or something like that if available, make this stuff known to your customer.
-Show available options or accessories, make sure to spell everything out. Do your poles come with pow baskets, or just park ones. Color options on clothing if needed, stuff like that.
I think thats about it for now, you seem to be a pretty promising company if your products quality is up to par. I personally much prefer a basic design on my skis, which is becoming increasingly harder to find as companies like LINE who are very park oriented are going with the 'LOLSORANDOM' design on alot of their skis. For example, and I know I am not the only one who thinks like this, The TravelingCircus and Afterbangs this year, while very technically appealing to me, are completely disgusting to me from the aesthetic sense. Keep up the sweet designs!
