I would say that if you're making a video for the ski area, you should focus a little more on the vibes and the amount of fun that kids have skiing park there. That way a wider audience will be able to appreciate it.
Different manipulation of sound, song choice, and tempo/pattern of editing can have a huge effect on the mood/vibe (this seemed a little slower and drawn out than it could have been)
Also, camera movement can play a huge role in the mood of a film. Speed of movement is the basic thing to think about (slower is usually more dramatic, faster is usually less dramatic.)
my 10 cents. hope it helps!
hey JWoods, whats the difference between a rodeo and a flatspin?