John Nieuwendyk, Austin Viveiros
Period G marketing
25 February 2013
“Super Bowl Advertising Evaluation”
In the journal the USA Today published and publicized Monday, February 4, 2013 parleys and pertains to the adverts that occurred during the world wide phenomenon known as none other than the Super Bowl. Specifically, the Anheuser-Busch commercial where an enjoyable, tender steed distributes love and affection toward a wholehearted, young trainer, crafts an unbreakable relationship. This commercial received the upmost reviews and ratings for the reason that it’s simple yet superior design allows viewers to make connections. This commercial received a rating of a 7.76 out of 10 scale and was the most prevalent amongst the contenders. It seems as if all of the Adverts boosted and blossomed the growing of sundry company’s and corporations that market luxuries and products that only hurt our nation as a whole. Markets today torment individuals in an attempt to virtually solidify the nation into one seamless group where individual-to-individual are habitually conventional and indistinguishable, but enough of that. The 2013 USA Today Ad Meter is based on and limited to a zero out of ten, to a ten out of ten scale. At the bottommost point of the scale comes the GoDaddy.com advert where Bar Refaeli attempts to sexually arouse the viewers with an inappropriate and crude kiss. However, it seems as if the advertisement is racially unfair because of the use of an overachieving geek. This scale embraces the whole kit and caboodle, for example Toyota motor company to Taco Bell. It is markedly more than just commercials, it is a way of life for some people, and that’s what’s wrong with this world.
1. The viewership of said Super Bowl differs from that of a regular season game because of the massive amounts of hype that corporations used to reel in spend thrifty consumers who buy in to the publicity. Many companies use commercials promoting commercials to make viewers partake in the adverts.
2. Each Super Bowl commercial cost between 3.7 to 3.9 million for every second.
Israeli supermodel Bar Refaeli definitely turned more than a few heads at the Super bowl, and not for the usual reasons. The bombshell locked lips with nerdy serial-extra Jesse Heiman for a GoDaddy commercial and the Internet went wild. Reactions ranged anywhere from "genius" to "gross," with people saying the unlikely pair made them feel uncomfortable.
1. Demographics –1
2. Sound /music-2
5. Bathroom Break affect-1
The 30 second TV spot featured Matthew Terry, who made over 100 million people stop and stare. It was a primarily brief commercial that had a fine chiseled gentleman providing a rather sexual endurance that seemed endless.
1. Demographics- 2
5. Bathroom Break affect-5
The Axe commercial where a female who noticeably is not a practiced swimmer inaugurates panic, while meanwhile on the beach, a fun loving lifeguard bouts the sea in an attempt to reach the dying lady. The man slogs her on the seashore eager to theoretically “get some” from the girl as an astronaut walks by and she rounds into his arms. The commercials dispatch was that using axe will make you desirable. The message Axe was conveying was tacky and tasteless.
5. Bathroom Break Affect-2
1. The primary consumer of this product would be anyone that needs a domain name to create a website.
2. I feel as if they did not affectively reach there consumers because of the awkwardness of the advert. It repelled customers if anything.
3. I think to attract more viewers they should have explained the product more in depth.
4. I don’t think it was worth the investment.
1. The primary consumer of this product would be anyone who relishes a pleasant, unused, skintight pair of boxer briefs.
2. I feel as if the corporation left you hanging and gawking, rather than being the ardent consumer a marketer would want one to be. Mom always said, sex sells, but you have to do it the right way.
3. A viable alternative to the man covered only by simple threads is to add a female symbol to the commercial to attract a male audience.
4. For a thirty second commercial, this advert was not worth the investment plainly because of the amateurish excuse for pornography.
1. The primary consumers for this product are hormonally disturbed adolescents, who are manipulated by the woman gender. It seems as if corporations have led the human race to believe that smelling good is the way of life. Wide of the mark, your natural scent will always overpower the smell of flowers or body wash. Never take showers and the girls will love you.
2. This ad is full of trickery and sin. They falsely try to entice their consumers in a pigmented, jaded, fascist manner.
3. A smarter choice of commercial is to show the values of a family. In my rendition of the commercial, the lifeguard stays with the girl, goes through a few break ups, however gets impregnated and is forced to form a family. Preceding these events she will drive a Honda pilot. Honda will make an appearance and will feature in said commercial.
4. We the people will protest said commercials as such. Mediocre off plays exasperate the many and should be allotted no time on the air. Good day to you sir, off to your hats, be seeing you in two weeks. All in all, this advert was simply too diverted to the principles of the understood product.