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Would podium-placing skiers give Line a different vibe?

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WaffleMaster
Posts: 661 - Karma: 5,565
Line has some amazing skiers, including many legends, everyone knows that. But I feel like the company just has a different vibe than some companies. Lets say Armada. I feel like Armada is one of the "winning skis". There's always someone in a most big competitions rocking Armadas, often in the top 3 podium places.

Line just has that more "fun", "public appeal" approach. Which I don't think is an accident, the Traveling Circus probably sells more skis than Henrik Harlaut sells for Armada (I mean just representing the companies), and they try to have that "fun vibe". But does anyone think that having the skis represented more professionally would have them recognized as a more serious and competive in the market? Just an observation
Apr 21 2013 2:32AM
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WaffleMaster
Posts: 661 - Karma: 5,565
Sidenote: I don't want a debate on the quality of the skis. I own line and yep they're amazing. I'm sure many people would say Armada is better but many people would say the opposite. I'm purely talking about the company's image approach and vibe now!
Apr 21 2013 2:39AM
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E__
Posts: 5751 - Karma: 4,633
Yeah definitely like if LJ was competing again but honestly I think Line stays away from that stuff on purpose now. They aren't worried about being labelled a more serious competitive company but just as a company that focuses on the "free" aspect of skiing. Their outreach from having TC and Compton and LJ just doing their thing is already big enough, it's great. Adding a competitive athlete to the team would, obviously, take their company perspective into another category and heighten their variety but they don't need to do that. If they did that would cool if they did but they don't care about their recognition as a competitive company (from my observations) I mean look at their posters and ads haha, I;d much rather watch those goofy ads than I skier talking about what the ski does for his performance at X or whatever.

All in all I don't think they would ever want to be portrayed as a serious, all about comps, company but if LJ wanted to compete again they would fully support him. Just my 2 cents.
Apr 21 2013 3:24AM
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a_burger
Posts: 5206 - Karma: 20,187
LTC is probably one of the most successful marketing campaigns in skiing history, and it's fucking awesome at the same time as well. Line knows how to sell skis!

/slightlyunrelatedcomment
Apr 21 2013 9:11AM
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KravtZ
Posts: 6637 - Karma: 2,629
LOL no way the most succesful. Hard to tell without seeing the books anways. Full Tilts when they came onto the scene was wayyy more successful marketing
Apr 21 2013 10:16AM
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followCam
Posts: 1907 - Karma: 446
It’s all about differentiation.

There’s all these brands out there (Salomon, Volkl, Armada) that invest a lot into their athletes and expect big competition podiums to gain exposure and creates this idea that “yeh, if you buy these skis you’ll be as good as our athletes”

What Line have done is break the mould almost, and do something completely different (read invest into ‘different’ skiers) to get their name out there.

Or maybe it’s not such a marketing-based thing, but maybe it’s just Jason Levinthal’s idea of how the company should be, and how skiing should be. Either way, it’s a pretty successful/clever approach.
Apr 21 2013 10:48AM
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BWalmer
Posts: 9141 - Karma: 12,883
I'm going to point out that Joss Christensen podiumed a bunch of times while riding to Line...
Apr 21 2013 11:14AM
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FuckAllOfYou
Posts: 3864 - Karma: 2,518
Didnt roy kittler win 9 knights? Isnt he Line?
Apr 21 2013 11:21AM
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DGski
Posts: 3491 - Karma: 2,328
What happened to him and line?
Apr 21 2013 11:55AM
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BWalmer
Posts: 9141 - Karma: 12,883
As far as I know there's no bad blood or anything...Joss just got a paying offer from Fischer and took it.
Apr 21 2013 12:04PM
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Karl_Hungus
Posts: 510 - Karma: 3,664
it would definitely change the vibe having them be more competitive and stuff, but honestly line traveling circus has been the reason many of their skis sell. if i see someone double cork i dont think "man i should buy those skis" because im nowhere near double corks. but when i see like kieran mcveigh doing badass tailpresses on line blends i think hey i could do that ill buy some blends
Apr 21 2013 12:05PM
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BWalmer
Posts: 9141 - Karma: 12,883
Interesting person to pick for your analogy...
Apr 21 2013 12:11PM
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CoachG
Posts: 2546 - Karma: 448
Yeah cause LJ and Giray didn't podium at R2R, and LJ Definitely Didnt win WOTR. ROy Kitler didn't even come close to winning Nine Knights. Defnitely haven't seen any podium skiers out of LINE.
Apr 21 2013 12:13PM
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scratchskier321
Posts: 2531 - Karma: 1,308
Pretty sure those r nordicas as well...
Apr 21 2013 1:50PM
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Miomo
Posts: 4302 - Karma: 14,131
But those competitions aren't as mainstream as others like the Dew Tour or XGames. Rail-jams don't have the same vibe.
Apr 21 2013 2:23PM
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WaffleMaster
Posts: 661 - Karma: 5,565
I gotchu guys. I know they go for the more "fun", "free" part of skiing and i think that's a GREAT approach. I love Line.

But sometimes I wonder though, if that makes their skis have a vibe that makes them more like a "toy", even though they are a serious and amazing brand. Ya feel me?
Apr 21 2013 3:59PM
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KOOL_skweeze
Posts: 32 - Karma: 16
yeah
Apr 21 2013 4:14PM
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Bloody*Dimez*
Posts: 466 - Karma: 150
before he was sponsored by nordica he rode lines
Apr 21 2013 4:55PM
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PKNeison
Posts: 313 - Karma: 721
I think that's the area Line are aiming for, like their sponsored skiers like Max Hill, and Ian Crompton aren't really competitors they are more like talented skiers just out to have some fun. They look at skiing from a completely different angle than other companies - like a kinda entertainment side without being too serious....

Which makes me love 'em
Apr 21 2013 5:45PM
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E__
Posts: 5751 - Karma: 4,633
Yeah I think that's what drives a lot of people to buying them actually. At least for me, I love the way they run the company and everything about so I'll support them. Not to mention the quality of the stuff as well.
Apr 21 2013 7:49PM
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WaffleMaster
Posts: 661 - Karma: 5,565
ditto all that, they bring the right vibe to skiing, in my opinion!
May 14 2013 12:22AM
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FerrisBueller
Posts: 8280 - Karma: 5,173
No.
May 14 2013 12:28AM
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A_Thomas
Posts: 1498 - Karma: 254
paging malczyk...
May 14 2013 1:02AM
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gpitcher
Posts: 2626 - Karma: 1,691
paging King Lincoln Loop
May 14 2013 1:23PM
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