TransWorldâ€™s Official Statement on Closing
November 3, 2004
Oceanside, Calif. (Ski Press)-This is the official statement released by TransWorld Mediaâ€™s Group Publisher Brad McDonald in regards to the companyâ€™s decision to close the doors on Freeze Magazine.
The decision was made Monday morning, and will result in the loss of jobs for eight full-time employees (including founder Mike Jaquet and adman Allen Crolius) and three part-time photographers who did the majority of their shooting for the magazine. Skipressworld.com will provide continuing coverage on how the move will affect the youth-oriented ski market later this week.
Hereâ€™s the statement: â€śDespite our best efforts and continued investment, FREEZEâ€™s target audience has not proven large enough for FREEZEâ€™s circulation to grow to the level necessary for the magazine to be viable moving forward. Significantly broadening FREEZEâ€™s editorial focus while remaining true to the target audience was not a practical alternative.
The staff of FREEZE produced an excellent magazine and is not allowing its closing to diminish their pride in a job well done. Please be assured that the January issue will be among our finest and will fulfill our commitments to our readers and advertisers.
As a result of FREEZEâ€™s closure, as well as continued efforts to best allocate resources, improve focus, and streamline reporting, a total of eight positions are being eliminated
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