Well since non one else has posted yet, I'll answer some of your questions myself.
Our jackets are shells. During the cold days last season, I layered up underneath my jacket and I didn't have a problem staying warm. We use a 2 layer fabric that has a 20,000mm waterproof rating and a 20,000 g breathability rating. As a result, our jackets will keep you dry, while allowing your sweaty pitts to aerate.
In terms of quality, I wore the same jacket all last season. I unfortunately had to change out my pants since a little girl vomited all over my legs on the two-chair at Breck last season. Besides the puking little girl, my gear has held up nicely. Haven't had any quality issues yet.
Also thought I would mention that I'm picking all of our new gear up tomorrow from our manufacturer. We will be shipping all pre-orders out on Tuesday. I think you guys are going to see a lot more threads in gear talk about Bloom Outerwear once our new gear lands on our customers doorsteps. New shit is bomb!!
Anyways, feel free to PM me. I'm happy to talk in further detail about the gear. Also, send your address and name to firstname.lastname@example.org if you want some stickers and a discount card.