Cool pictures. I didn't realize that the original camera shot film.
This prompted me to look up the history of the GoPro, it's actually really interesting.
From Wikipedia (of course). Read it if you get a chance.
"The company was formed by Nick Woodman. Woodman said he was inspired to start the company following a 2002 Australia surfing trip in which he was hoping to capture action photos but could not get the angles he wanted because the amateur cameras were too big and too far away. He noted that unless you were a professional surfer, the photos taken by amateurs were not as dramatic. He wanted to create a camera system that could capture the professional angles and that's how be came up with the GoPro name.
Woodman initially raised money for his company by selling bead and shell belts out of his VW van. While making the belts he came upon the idea of providing a fashionable strap to attach a camera. At the time most straps were rubber wrist straps that awkward, painful or easily broke.
In 2004 the company sold its first camera system -- a 35 mm film version. 
The cameras evolved quickly going from 35mm to digital where it started recording 10 second clips to 3 Megapixel digital cameras to its current configuration of having fixed lens cameras with a wide 170 degree angle in high definition 1080p broadcast quality video. The cameras can also be connected to create 3D video.
The cameras have branched out from the surf crowd to be used by auto racing, skiing and bicycling as new adapters are created."
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