Its supporting the ski industry, so frankly I don't care how much people spend on it. Yes its clothing, but think of it like this: North Face Puffy Vests are $125 new (only could find women's), Jiberish Puffy Vests are $135 new.
Which would you rather have?
The prices are high, but the company is small and doesn't have the income to expand its production, so the prices have to be high to cover the costs of private production.
Its high quality clothing. You don't hear about people's hoodies tearing, or the zippers breaking. The hoodies are warm, and are taken care of.
Just like girls buy Gucci, Coach, D&G, other people should be able to toss out dough to buy what they feel is nice.
And the reason there is so much hype is because they have nothing else to do since the ski season hasn't started yet for most people, and they are just overall excited.
Jesus, not another bunch of stoner kids making the ugliest shit they can possibly imagine......... - uni-corn
"yes. this is ********. i was born twice, my brother has two buttholes, and i just got my period on robs bed." -anonymous