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Wait so it's hard to spec out fabrics for a factory in china to pump out? Trew does it, and they don't even have a ski company to back their business
I think the real reason is that Causwell's target audience is people who ski in cotton t-shirts that go to their ankles, so throwing a spongy jacket on isn't that big of a deal as long as it looks steezy. Why would they bother with something tech?