snowboards were around before burton put them on the map. they were a powder tool and fun way to jib. instead of exploring the versatility of skiing, snowboarders used the 80s to combine surfing and skateboarding. the idea was more than novel, it was marketable. needless to say, when extreme sports is a good business, creating an entirely new market within action sports is profitable. look at burton, they're in HP commercials. but, it's just a fad. thanks to the peeps up north, m douglas, dorion, raps, hall, cr and all the first wave of pro freestyle skiers, skis now reflect all the park characteristics of snwbrds, butterability, switch riding and steeze. then shane and the homies from the powpow west coast decided that skinny skis had to be ditched. even back in the 70s, k2 released a ski i think called the cheeseburger or sumthin that resembled the spatula. then the arg, the pontoon, the ehp and the fattypus started a wave of wide skis that's given us a combination of heaven incarnated in skis like the hellbent, eppro, and all the other soft, fat and twinned powder tools. about the only thing cooler than skiing is four fingered grabs, so drop them poles, cuz pushin snow is not a means of traversing flats silly!