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I don't see whats so bad about empire, their bandanas are sold out, so some people definitely like it.
I would buy their gloves if I saw them in stores, they look dope.
Shirts/hats aren't exactly my style, but nice for some people nonetheless.
Don't hate on it because its dumont's, he's doing a good job with it, supporting some skiers, and putting out some product in the process.
And I don't understand the issue with it being "legit" or not, its perfectly legit, and if you don't like Dumont think of what he's done for our sport and is doing for it right now. He's a pipe legend, owns the world quarterpipe record, and shreds super hard on a daily basis.
As for played, how is it played? The sport is actually starting moving away from the really gangsta look, and if thats what Dumont and his company want to put out, good for them, they're making a risky business decision thats moving away from an industry trend.
Let the man be guys, he does alot for skiing, and his company and product is dope.
And MC_POUTINE, you're calling Dumont played? Look at your icon, then the language you're using in your posts. You fit the stereotype that you have referred to as played.