It happens in almost every sport. Skiing is just a little worse, probably because you have to wear more things to keep warm so people now think well why don't i make this styley(if thats a word). All the pro's, mostly the gangster G steezy ones started this.
Look tom wallisch and henrik spend most of their time stretching out there t's or there new jiberish hoodie to make it tall and G. If you think about it its just the gangster look that makes everyone ask about that coat or those pants.
Also maybe marketers plans are working, i mean where would the ski industry be if pro's didn't wear all this crazy clothing. What's happening now is a marketers dream, everyone buying what the pro's have. Thats a company's main goal when sponsoring someone. " O i want that it looks cool and my favorite skier wears it."
I dont know if that will make any sense, im blazed. Hopefully though. I read it over twice