look at whats happened to the music industrybecause of online sales (not that its necessarily a bad thing, but it has utterly killed record stores, which are(were) a big part of ur local scene). DO U WANT THAT TO HAPPEN TO SKIING?!
if ur local shop doesnt have what u want, tell them to get it. hang out there, build ur community around it (when ur not skiing, of course)
support local shops. dna sels online buy taking an older then finding the closest shop to you with the item and have it shipped to you from that shop, its a great method to keep the rediculous ebay ski buying down