This is a question I've been mulling over for a long time now, and I'm interested to hear what people's thoughts are.
There's many different ways that it is being approached, but things are either 1)Pretty ineffective or 2) really annoying for the user.
The second approach you can see on something like www.ign.com - possibly one of the most obnoxious cases of online advertising I've ever seen.
The first approach you can see on something like Facebook, or just general non-annoying banner ads on any site, which will also be noted by something thats losing a lot of money. Fact of the matter is that shit like youtube, facebook and others are just bleeding money like they were shot in the chest with a cannon.
The best thing NS has ever done is the team and resort updates. Both of those are advertising, but its informitave, fun and a treat to look at.
Banner ads can be cool, but they barely catch your eye and there's a huge problem of "banner blindness"
Contests are awesome too, which is something we do.
Popups and rich media (shit flying around your screen) are super effective, but annoying as balls to the user.
Video ads are really cool, as long as used correctly. Long pre-roll makes me want to scratch my eyes out with a fork.
What are your guys thoughts? What would be a web advertising method that would be effective? Which types of ads do you like, and which do you hate? Why?