snow, pag idk if yer talkign about me, but i had another idea. as its been said, skate culture and surf culture can now be bought into, i see plenty of kids who have prolly never touched a board in their life. so if we are to truly succeed and make skiing a culture that is ours. we have to continue the 'trend' of rider owned ski and streetwear companies. by keeping thigns small and owning the industry ourselves, we can create and HOLD on to our budding culture.
East Coast - 'Bitch Please, Ride with Steeze'
Yeah, it will be great when it progresses that far. However, I also dont want to see a bunch of posers spending mommy and daddy's money on skis and ski accessories just to fit in or look cool. It must stay a unique sport.