The current cost of skiing is pretty ridiculous.. Especially for people who are new to the sport and families. How does a family afford to take their 3 kids skiing more then once or twice a year? Pretty much the only reason why I got to ski growing up was b/c my dad ran a school ski club and they gave us free tickets. How are new people supposed to be introduced to the sport when they have a $70lift ticket on top of rentals? I know I sure as hell wouldn’t even think about going skiing at those prices.