bap is right. The Forzani group is part a buying group that is the largest outdoor buyer in the world. They get skis produced specifically for their stores (Sport Chek/Sport Mart, etc) with different cosmetics, names, and constructions. Salomon, for example, gets their skis produced for Forzani in the old Fisher factory in Indiana, when we all know that authentic Salomons are made in France. These skis are commonly referred to as 'deck skis' within the industry. It happens all the time in golf, with clubs that are designed to look like Taylor Made, but aren't, and dont have the same features.
It is sneaky, but not illegal, that they have skis called, for example, the Atomic 9.16 (as opposed to the official 9.18) and the X-Scream 7.9 (as opposed to the official 9 or the series), when they look exactly like the official ski, but dont possess the same construction (different sidecuts), features (no prolinks, foam-power channels instead of carbon ones), core (foam instead of wood), etc. It is designed so that families who either a)dont know what they're talking about, or b) cant afford the real deal, get mislead into believing they're buying the same ski that is 300 bucks more down the street.
And while the Chek does have high-end, 'real' skis, that is not the type of cliental they deal with. If you are a good skier, you shoud know better than to go to one of those places when you buy gear.
hope that helped out
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