what if one of the bigger ski movie productions put out their film for the year and made how ever many they usually produce and in addition, they made another film with all the same footage and same riders and everything but only sent out one copy to some unknown ski shop or online store around the world. And if youre the kid who gets the edit, then you've gots the only public copy of the film (kinda like willy wonka with the golden ticket). In addition to getting the film, what if all the sponsors of the movie hooked the kid up with more shwag than every imagined + new skis, bindings, boots, everything.
it might take some of the hype away from how good the movie is. like people wouldnt buy it because they get the impression its all for the prize and the movie isnt all that great...but its just an IDEA.