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who says under armour is marketing to the park rat crowd? their gear probably won't look like saga or orage but it will probably be along the lines of karbon, descente and spyder. yes it will probably be priced high, too high for most people on here. it's called a marketing strategy, freeskiers, as much as i hate to say it freeskiers are not the market most people think they are. look at racers, private ski club members, and others that dole out thousands upon thousands each year not because they need something new but mainly because they want something new. the market is more than likely going to be the guy in his late 20s to mid 30s that knows the brand well, has lots of money and mainly skis from 10am to 3pm and spends the rest of the day in the bar looking for a piece of ass to take back to his hotel room.
it makes no sense ripping on a company that hasn't even released their designs yet because you don't even know what their plans are