As a boarder, I have always shyed away from skiing. If someone mentioned that I should go skiing, I said yeah right. I mean I have not skied in over 10 years.
But, last night that all changed. I put on those uncomfortable boots, stepped into my two planks (with very low din setting), and took to the slopes. It was a blast. By the end of the night I was catching wicked airs in Kidz X.
Now I have an new appriciation for the gaper. As a marketer it is very important for me to understand the innerworking of all facets of the market: snowboarder, skier, and gaper. Now I understand why they walk so slow down the stairs, why they stop in mid-stride while walking through the cafateria, and why they cut across take-offs and landing. It all makes so much sense now.
If you have not tried to cross over from boarding to skiing or vice versa, I highly reccomend it. It will put a smile on your face, becasue it is fun to be a beginner again.
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